The shift in news consumption places fresh demands on modern newsrooms. But many newsrooms still rely on platform-specific workflows—running a separate process for broadcast before switching to online. This often leads to wasted effort, inconsistent storytelling, and a struggle to keep pace with breaking news. As audiences continue to demand instant coverage across TV, web, and social media, more newsrooms are shifting away from broadcast rundowns and embracing story-centric reporting. By focusing on the story rather than the channel, both linear and digital teams can break news in real time—no need to wait for the next scheduled broadcast. This offers a more flexible way of working that is quickly becoming vital in an industry that must innovate or risk irrelevance.

Still, the disjointed use of newsroom technologies and systems means teams are often working in silos, so neither digital nor linear processes run as smoothly as they should. Let’s explore how a single, centralised system can empower your teams to deliver cohesive story-centric reporting in real time–without sacrificing speed or consistency.

The Hidden Costs of Legacy Workflows

Newsrooms often rely on a patchwork of technologies including a Newsroom Computer System (NRCS) for linear broadcast rundown planning, a News Production System (NPS) for adding in multimedia elements and a Media Asset Management system (MAM) for storing and retrieving assets. In addition, a Content Management System (CMS) is used to distribute news content across digital channels.

A typical workflow might be journalists preparing a news segment focused on a linear broadcast, the digital team then manually adapting the content for online audiences, and finally social media teams creating their own versions of the story. With online channels now the priority of news production in the digital era, legacy workflows like this can have significant costs:

1. Inefficient, Siloed Systems

When NRCS, NPS, and MAM exist in separate silos, it’s tough to keep track of all the content that needs to go out across every channel. Teams end up juggling multiple platforms just to locate a video clip or share it with colleagues. This slows down the entire workflow. Meanwhile, different departments might each develop their own method of creating content, leading to confusion and wasted resources.

2. Limited Speed, Collaboration, and Output Quality

News moves fast, so speed matters. If your reporters cannot find the right archive footage or share a breaking story in real time, you risk losing the audience’s attention. Collaboration suffers when separate systems are used–limiting journalists, producers, and editors from instantly sharing their progress. With each team using separate systems, the final quality of the story can also suffer because no one sees the complete view until it’s too late.

3. Missed Opportunities for Cross-Channel Storytelling

A big advantage of story-centric reporting is the ability to cover one story across different channels. You might have a lengthy TV segment for the evening broadcast, a condensed piece on social media, and an in-depth online article. Legacy workflows can prevent cross-channel synergy because each format is developed in isolation. You lose the chance to build on your story’s momentum and engagement across platforms.

This fragmented approach slows down news delivery, creates inconsistent storytelling across platforms, and increases operational costs due to redundant workflows. What is needed is an approach that encourages teams to collaborate around each story.

Key Benefits of Story-Centric Reporting to your Business

Adopting story-centric reporting solves many of the challenges from legacy workflows. Rather than forcing old systems to work harder, you change how the newsroom itself thinks about the content. Here’s some key ways story-centric workflows optimize news production:

• Increased Efficiency: The number one advantage of story-centric reporting is efficiency. By focusing on the central story, you reduce the effort needed to adapt content for multiple platforms. Instead of trying to create the same story multiple times, your teams can access the same materials and adapt content for TV, social media, or online articles. This cuts duplication and frees people to concentrate on getting news out faster and more accurately.

• Faster Time to Market: Breaking news quickly is essential in the age of social media–a slow reaction can cost you viewers or readers. With a story-centric approach, teams can share important points of the story to audiences as soon as they have them, without waiting for a separate broadcast or online workflow. Everything they need is tied to the core narrative, so they can adapt and publish to any channel right away.

• Stronger Audience Engagement: A single story, told in different ways, helps build a more coherent narrative. Viewers who watch the footage on TV can then find more details on the website or social platforms. Each place they encounter the story feels connected, adding depth and context. This unified storytelling strengthens credibility and keeps audiences returning for more news updates.

Implementing story-centric reporting is the first step to a more efficient way of producing news in the digital age. But if you’re still using separate tools, you won’t be able to unlock the true power of a story-centric approach.

Dalet’s Unified Approach to Story-Centric Reporting

When you’re considering how to adopt a story-centric workflow, look for a system that replaces isolated tools with a single, integrated platform. This is where Dalet stands out. Rather than juggling separate systems for rundowns, production, and storage, Dalet Pyramid unifies workflows to combine NRCS, NPS and MAM capabilities. This removes silos and keeps everyone aligned with real-time access to the latest assets—no matter which channel they’re publishing on. For example, if a breaking news story emerges about a local election, news teams can collaborate in one environment to edit clips and adapt the same narrative for the evening bulletin, the website, and social posts. This story-first approach scales easily for both digital and broadcast, so your editorial teams can produce new angles or make fast updates whenever needed.

With Dalet’s seamless integration into a CMS, you can push content out to websites, apps, and social feeds straight from the same workspace. Gone is the back-and-forth that often delays publication. By using an integrated model, you can reduce time-to-publish because staff no longer need to bounce between multiple logins or wait for handoffs between departments. Not only does this mean covering stories more rapidly than competitors, but also maintaining a coherent brand voice across platforms. With fewer bottlenecks and lower integration costs, this frees up resources for deeper investigative pieces rather than firefighting workflow issues.

Dalet’s unified platform turns a patchwork system into a cohesive news operation—empowering teams to tell compelling stories that resonate on every channel, in real time.

Unlock the Full Potential of Story-Centric Reporting

The future of news production lies in putting stories at the centre of your workflow. Today’s audiences expect not just speed, but also depth and consistency—on every channel. Once a solid way of producing news, legacy systems can often be a roadblock in the digital-first era.

Story-centric reporting provides a clear path forward. It cuts through the tangle of outdated workflows and helps your newsroom respond to breaking events faster. It nurtures stronger collaboration between teams, trims costs and delivers a unified narrative to the audience wherever they are.

Dalet is at the forefront of this change, offering a unified system where newsroom tools come together for an end-to-end news production solution: from planning and production to publishing and analysis. With Dalet, you can focus on what truly matters—telling the story.

Ready to explore a story-centric future?

Book a demo today to discover how to transform your newsroom with story-centric reporting for more efficient, engaging news production in real time.

The post The Business Case for Story-Centric Reporting appeared first on Dalet.

Before we enter the realm (the most ChatGPT of phrases!) of AI, let’s see what we’re working with:

• Machine learning is a branch of artificial intelligence and computer science that focuses on using data and algorithms to enable AI to imitate human learning, gradually improving its accuracy.
• Artificial intelligence can perform tasks that typically require human intelligence using machines. AI encompasses various subfields, including machine learning and deep learning, which allow systems to learn and adapt.
• Generative AI is a type of artificial intelligence technology that can produce various types of content, including text, art, imagery, and audio.

While ML and AI were introduced as early as the 1950s, we now have accessible and user-friendly models like GPT-4 that are truly unlocking the future of media with AI. As Mathieu Zarouk (VP of Product Management at Dalet) says, “AI-driven solutions that have existed for many years have now reached an acceptable level of maturity and commercial viability.”

Now that AI is so widely available and accessible, what are some of the significant benefits and drawbacks of AI in news production?

Benefits of AI in News Production

1. Automation of mundane tasks

AI automates repetitive tasks such as tagging, formatting, and metadata generation. This allows journalists to focus on creativity and impactful storytelling, improving efficiency across the newsroom.

2. Captioning and categorizing

AI accelerates caption creation for live and recorded content while automatically organizing assets with metadata and tags. This allows for fast retrieval and seamless multi-platform distribution.

3. Translating and versioning

AI streamlines localization by translating content accurately and suggesting culturally relevant adaptations, helping newsrooms tailor stories for diverse audiences worldwide.

4. Summarization and suggestions

AI tools simplify complex data, summarize large volumes of information, and suggest narratives or visual elements. This ensures journalists can quickly craft cohesive, compelling stories.

4. Enhanced personalization

By analyzing user behavior, AI delivers tailored content recommendations, helping news organizations engage audiences with relevant stories that align with their interests and viewing habits.

Drawbacks of AI in News Production

1. Limited contextualisation

While we mentioned that AI can gather and analyze data above, it is limited when taking social, cultural, or economic context into account. This can sometimes lead to producing content that lacks depth and conviction.

2. Ethical concerns

While AI can analyze data and pick up on patterns, it cannot make moral or ethical choices like a journalist would. This raises the risk that AI-driven stories could produce unreliable or biased information through data they incorrectly process.

3. Lack of human touch

The human touch is crucial in news production. AI fails to capture nuanced understandings, emotions, and broader implications around events. This can lead to impersonal content production that struggles to resonate with audiences.

4. Spread of Fake News

A major concern with AI in news production is its potential to spread misinformation and fake news. Users find it challenging to differentiate between real and fabricated content, which results in a lack of audience trust.

5. Deepfake Technology

Deepfakes are engineered videos or audio recordings that look real but are entirely fabricated. These can be used to spread misinformation or manipulate public perception, presenting a significant challenge to a news producer’s credibility.

Following on from the last two points, it’s important to note how organizations like C2PA (Coalition for Content Provenance and Authenticity) are addressing the growing issue of misinformation and content authenticity on digital platforms. Formed by a coalition of major technology and media companies (the big leagues like Adobe, Microsoft, Intel, and the BBC), the main goal of C2PA is to help combat media manipulation to shape AI’s future. Dalet has been a member of C2PA since 2021 and works with France Télévisions on an innovative C2PA proof of concept to help address the onslaught of potentially misleading content. (learn more here).

How AI-Enabled Newsroom Solutions Can Change the Game

Working alongside traditional news production processes, AI tools can enhance your ability to deliver a consistent narrative across platforms to support the story-centric approach needed in the modern newsroom. Here are just a few real-world, practical applications of how an AI-enabled solution can support efficient, streamlined workflows right now:

• Speech recognition: AI-enabled production tools turn speech into usable metadata and enable automatic caption generation. This means users can not only find the exact moment in an interview or news story they are searching for, but also increase the speed and accuracy of captioning for live and recorded content.

• Language translation: This allows users to easily translate and automate generated captions, existing captions, or even graphics. Especially helpful for international networks, teams can create multiple language versions of content automatically.

• Automated metadata tagging: AI-enabled MAMs allow producers to enrich content with AI-generated descriptive metadata, saving organizations significant time and energy over manual entry and logging.

• Wire summarization: This enables teams to instantly generate concise summaries from wire services to quickly assess breaking news and integrate key points into their stories without sifting through lengthy reports. This accelerates the editorial decision-making process, ensuring that stories remain fresh and relevant.

• Social post drafting: By using AI to generate platform-specific headlines, captions, and post suggestions, you can streamline the process of adapting news content for social media. Instead of manually rewriting each piece, journalists can use AI-generated drafts as a starting point, ensuring rapid distribution while keeping messaging aligned across platforms.

• Assisted editing: Enhance video and audio production by using AI to suggest cuts, highlights, or even auto-assemble rough edits based on predefined templates or metadata. This reduces the manual workload on editors, allowing them to focus on refining storytelling rather than spending time on routine assembly.

• Multi-engine integration: This lets users leverage leading AI engines for an organization’s specific needs. It also connects multiple AI services to a centralized platform including other integrated tools and SaaS offerings.

Discover Integrated, Practical AI With Dalet

While it’s easy to get caught up in the endless possibilities of AI, it’s important to focus on where we are today. Despite the risks of misused information, fake news, and deepfakes, there’s no denying that AI (together with safeguards put in place) can be leveraged to make certain elements of news production easier, faster, and better.

Designed with this in mind, Dalet Media Cortex seamlessly integrates powerful AI capabilities into your workflows–empowering media professionals to better serve their audiences. By driving increased efficiency in content curation, production, management, and publishing, Dalet Media Cortex works behind the scenes to enhance every step of your news production process.

Experience the transformative benefits of Dalet Media Cortex through Dalet Pyramid, the cutting-edge solution designed to evolve your news production workflows. Our unified news operations platform offers web-based tools for collaborative planning, fast-paced editing, broadcast-grade and digital-native production, as well as multiplatform distribution. With Dalet Pyramid, you enable your team to create, manage, and distribute content seamlessly across all channels

It’s time to evolve your news production and harness the power of AI! To find out more or book a Dalet Pyramid demo, click here.

The post How News Production is Evolving in the Era of AI  appeared first on Dalet.

To meet these demands, most newsrooms have adapted their workflows to be more story-centric. This sees a shift from planning around broadcast rundowns to planning around the story itself to accommodate both linear and online news production—enabling digital teams to cover stories as they happen without needing to wait for a later broadcast. Newsroom technology has evolved in line with this, expanding the tool set to include News Production System (NPS), NRCS, Media Asset Management (MAM) Systems and Content Management System (CMS) to cater for the growing volume of media assets and online distribution.

But this complex web of tools contributes to fragmentation and silos between newsroom teams. So, is it time to evolve your newsroom technology once again?

Let’s explore how you can better align your newsroom technology with story-centric reporting through a new, centralized system that empowers digital and linear teams to break stories in real time, without relying on the other.

The Importance of Story-Centric Reporting to Modern Journalism

The way news is consumed and produced has fundamentally changed in the last 20 years.
With the rise of digital, audiences increasingly expect to engage with news stories as they break across streaming platforms, social media, and websites. Story-centric reporting empowers newsrooms to reach broader audiences and work smarter—repurposing content across channels to break stories as they happen, maximize reach and reduce duplication of effort for digital and linear teams.

So, how does story-centric reporting impact delivery for broadcast journalists?

1. Speed and Agility

Breaking news waits for no one. To stay relevant, journalists need to be the first to break a story. This means they need immediate and remote access to media assets, including archival footage and cloud-based editing systems like Dalet Cut to compile accurate, quality stories in real-time.

A story-centric workflow enables digital and linear teams, as well as journalists, freelancers and the many other news professionals to work on the same narrative at the same time, without needing to wait for the other. This means any updates and adjustments can be made at pace as new information becomes available, ensuring the story evolves fluidly across channels. Having access to modern solutions combining NPS, NRCS, PAM, and MAM into a single, story-centric platform provides teams with the assets they need to react quickly while maintaining accuracy.

2. Consistency Across Platforms

Inconsistent or disjointed narratives can confuse audiences and dilute the impact of a story. Journalists require tools that help them adapt stories for different formats without sacrificing the integrity of the message.

Story-centric reporting ensures that the core message is preserved across channels, enhancing the audience’s understanding and engagement. With the capabilities to ensure all relevant assets are connected to the same story, teams can maintain consistent messaging across all distribution channels and get the story out faster.

3. Collaboration Without Silos

Modern reporting demands that all newsroom teams including linear, digital and social work together regardless of their location. Traditional newsroom workflows often separate linear and digital production, leading to silos and inefficiencies.

Story-centric reporting breaks down these barriers by uniting all contributors around a single narrative giving all stakeholders access to resources, updates, and insights in real-time, so digital teams can produce stories before the broadcast is finalized and linear teams can incorporate digital insights—ensuring a seamless workflow between teams for more cohesive storytelling.

How to Align Your Newsroom Technology with Story-Centric Workflows

Although modern news production systems support a story-centric approach, digital and linear teams are often left using different tools impeding collaboration and efficiency. To capitalize on the story-centric reporting needed for future-proofing the newsroom, you need more than just upgraded hardware—you need an integrated platform that evolves with changing workflows. Dalet unifies the core newsroom technology of NRCS, NPS and MAM into a single, unified newsroom solution that integrates with your CMS to provide:

1. Centralized Planning Around Stories

To move to story-centric workflows, you need story-centric capabilities within your planning, NRCS, and production system. If you have separate platforms across your workflow you can suffer from misalignment and loss of connection to the original story.

Dalet’s unified news solution, Dalet Pyramid, combines your planning, NRCS, NPS and MAM for a story-centric news production approach. With all the tools you need in one place, your teams can manage all aspects of production from a central hub—maximizing access and collaboration. Centralizing your tools in this way simplifies planning, enabling teams to focus on the core story and not navigating disparate systems. This means digital teams don’t have to wait for a linear broadcast before covering stories as they break.

2. Multi-Platform Distribution

Today’s audiences expect news tailored to their preferred platforms. Meeting these expectations requires publishing to multiple distribution channels quickly and effectively.

Dalet Pyramid ensures that stories can be easily adapted and distributed to TV, social media, and digital platforms simultaneously. Linear teams no longer need to finalize a broadcast before repurposing content for digital teams—everything can move forward concurrently. With seamless CMS integration, stories can be published to your desired digital channel directly from the same system used for TV. This means that both teams can create platform-specific versions of a story without duplicating effort, allowing for broader reach with minimal delays.

3. Enhanced Collaboration Across Teams

At the heart of a story-centric workflow is collaboration and so breaking down silos between linear and digital teams is critical. Dalet Pyramid enhances collaboration through:

• Real-time updates: All contributors can access the latest version of a story, ensuring alignment and reducing duplication of effort.
• Remote Collaboration: Multi-user, real-time collaboration from anywhere on scripts ensures alignment, accuracy and speed to delivery.
• Shared media assets: By centralizing media storage, Dalet’s platform empowers teams to work from the same pool of resources e.g. digital teams can access archival content as a story breaks for accurate, digital-first stories, while linear teams can incorporate elements prepared by digital contributors into their broadcast like graphics or social insights.
• Cross-discipline integration: From social media managers to on-air producers, all team members can contribute to a single, cohesive story within the same platform.

By facilitating collaboration, Dalet’s unified platform ensures a more consistent and efficient story-centric workflow.

4. Simplified Media Access

Having quick access to media assets is vital for crafting impactful stories as they break, especially for digital channels where speed matters most.

Dalet’s integrated MAM functionality ensures that digital and linear teams have instant access to centralized media assets, regardless of location. For example, digital contributors working remotely can pull footage, graphics, or statistics from the archive without delay, streamlining their workflow and covering stories as they break.

Dalet: Enabling You to Focus on Storytelling

The mission of newsrooms has always been to tell impactful stories and in today’s multi-platform environment, technology can either be a barrier or an enabler.

When it comes to story-centric reporting, news systems often have fragmented tech stacks that force digital and linear teams to spend time switching between tools, managing assets and troubleshooting workflows. Dalet Pyramid simplifies newsroom operations by integrating planning, production, delivery and management, eliminating the need for separate tools and boosting collaboration between teams.

By centralizing these capabilities, Dalet helps you focus on what truly matters; delivering compelling stories as they break to audiences everywhere.

Ready to level-up your story-centric reporting? Request a demo.

The post Aligning Newsroom Technology with Story-Centric Workflows appeared first on Dalet.

A story-centric approach still includes linear news production, but subsumes it into a wider framework that’s also able to accommodate online, on-demand news production. Critically, this allows digital teams to start covering a story as it breaks, rather than waiting for the ‘10 o’clock news’. We’ve gone into more detail on these differences in our previous blog post: ‘Story-Centric Vs. Traditional News Production’.

Raoul Cospen of Dalet shared that “Today broadcasters are focused on telling the story as richly as it can be told on the platform it’s being published to“. As a story-centric workflow integrates all aspects of news production around a single narrative, this naturally fosters a more seamless and collaborative workflow—ideal for today’s fast-paced, multi-channel newsrooms.

In this blog, we explore how story-centric workflows not only support digital-first storytelling, but also incorporate traditional news production to create a unified, collaborative model for news teams.

How Story-Centric Workflows Optimize News Production

Let’s face it, news production can get a bit messy. The weight of accuracy and urgency can make for a multifaceted, complex, and volatile work environment. The good news? From small, niche operations to large, international news producers, story-centric workflows are leveling up the game in the following ways:

1. Covering the story when it happens

To keep up with ‘breaking news’ industry standards, digital teams need to be able to start covering a story as soon as it happens. Before story-centric planning, news cycles were often limited to planning around rundowns and linear workflows with the NPS and NRCS. Centered around a single story rather than an end point, story-centric planning includes linear news production while also empowering online news production so digital teams can share news as soon as it’s ready outside of broadcast news slots.

2. Driving collaboration and productivity

When the story is the common goal, linear and digital teams are more synchronized, tasks are streamlined, and collaboration and productivity rise. By focusing on a single story, a story-centric model enables teams to start covering a story through a preferred channel and coordinate coverage across channels, rather than having to wait for news production slots and repurposing the content after. This results in better time management where teams can update stories in real time—keeping pace with breaking news and effectively handling stories across multiple channels.

3. Reducing costs

Of course, a boost in overall productivity and efficiency paired with better time-frames can lead to significant cost savings for news organizations. Better collaboration leads to improved internal communication, and story-centric workflows help minimize errors and revisions required. What’s more, with a centralized platform, digital and linear teams can access the same content from the cloud—removing the need for file duplication and therefore minimizing media storage costs.

4. Enabling consistency and personalization

By bringing teams and resources together around a single story, a story-centric model allows for richer, more consistent narratives across channels. By centralizing planning, teams can maintain the story’s message but optimize the format and editorial content of the story for delivery to a given channel e.g. TV, radio, social media, and digital outlets. Creating consistent, quality content in this way translates to a coherent experience for audiences wherever they choose to engage.

Centralized Planning is Your Secret Weapon

For a smooth transition to story-centric workflows, you first need story-centric, multiplatform planning capabilities rather than just linear rundown planning. Secondly, you need seamless, instant access to content and archived resources. Many newsrooms have adopted separate MAMs or PAMs as they developed their operation and created digital teams. However, siloing asset management as a separate platform, away from your NPS and NRCS, contributes to siloed workflows and damages collaboration.

Aaron Kroger, Product Marketing Lead at Dalet, explains, “The challenge newsrooms face today is finding ways to make their digital teams take the lead for their own stories, working collaboratively with broadcast teams, all within the same newsroom media asset management platform”.

By combining your NPS and MAM capabilities into one solution, you gain a central platform for both access and collaboration. This enhances your ability to carry out centralized planning—allowing digital teams to cover stories as they break and for linear teams to utilise the efforts put in by the digital teams as well.

On top of enabling digital-first news storytelling, centralized planning also helps with:

• Collaborative production: By centralizing resources, teams can bridge traditional workflows with digital-first approaches and collaborate more effectively on each story—breaking down silos between digital and linear teams.
• Digital workflow organization: With centralized planning, it’s easier to manage, display, and sort your stories across teams and channels.
• Multi-channel distribution: Centralized planning simplifies distribution by accommodating multiple versions of the story for different audiences and formats. With a unified system that integrates with your Content Management System (CMS), you can push content to reach audiences wherever they consume news.
• Personalized content: With access to a unified system, teams can leverage existing assets to tailor content for various audience segments, helping expand your newsroom’s reach and impact. For example, repurposing content to vertical video for delivery to social platforms.
• Improved production processes: A centralized hub provides visibility into task statuses, deadlines, and delivery requirements, improving communication and workflow processes across the production chain.

As with any major shift, embracing a story-centric workflow requires a change in both technology and process. To accommodate the scale and pace of online content needed in the digital space, you need a story-centric approach that untethers content from specific output channels and modernizes news operations with several unified planning, production and distribution tools for both linear and digital teams. This will provide your digital teams with tools to access media archives and produce content to schedule across multiple channels. Not only this, but you need to shift your planning process to center around a single story regardless of distribution channel, ensuring digital teams can cover breaking stories without being restricted by linear broadcast planning.

The best way of embracing this change? You need a unified news workflow environment, where your teams can produce, manage, and distribute content remotely, collaboratively, and seamlessly across all delivery platforms, maximizing both efficiency and impact. And that’s where we can help.

Suggested reading: For more context on the development of newsroom technology, check out our recent industry report – The Future of Newsroom Workflows: How the World’s Leading News Organizations are Redesigning Operations and Technology to Survive and Thrive

Change The Way You Tell Stories With Dalet

Our centralized solution Dalet Pyramid combines your NPS, NRCS, PAM, and MAM into a single, story-centric platform that effortlessly integrates with your CMS to distribute content across multiple channels. Through our market-leading MAM and workflow automation capabilities, we eliminate the challenge of complex technology stacks and bridge the gap between linear and digital teams—ensuring you can break news as it happens but maintain a consistent narrative.

Equip your teams with our centralized solution and adopt a story-centric approach at your own pace. Request a demo today and get the modern scoop on storytelling!

The post How Story-Centric Workflows Optimize News Production  appeared first on Dalet.

Demand for Sports Content is Skyrocketing

The way fans consume sports content is evolving. Over 95% of US sports fans now subscribe to some form of sports VOD service, documentaries like Netflix’s ‘Drive to Survive’ are generating new international audience bases and the global sports streaming market is projected to reach $133.98 billion by 2030.

This growing demand is pushing sports organizations to manage and distribute their media more efficiently. Sports brands are evolving into de facto media companies.

Content strategies are extending beyond single-channel domestic broadcasting deals, positioning organizations as global content producers in their own right. Historically, rights holders have relied on broadcasters and media partners for revenue. However, the landscape is being shaken up by new stakeholders, such as technology companies and athletes, generating innovative revenue streams and expanding IP monetization.

New Direct and Indirect Opportunities

Advances in media capture, media asset management (MAM), workflow automation, distribution and monetization are helping companies to make the most of these opportunities.

While MAM systems such as Dalet Flex have always offered unfettered access to content archives, they are evolving to provide sports organizations with the tools they need to maximize the potential of their video assets. This has generated new avenues for direct monetization (the licensing and selling of content) and indirect monetization (leveraging archives to enhance or produce new content).

So, how is this playing out in practice? Here are five ways teams, leagues, federations and even sports broadcasters are using MAM solutions to monetize their sports content:

Licensing Storefronts

Media-rich sports organizations are providing their own branded online storefront experiences, leveraging MAM systems for backend content provision and delivery. One of the primary ways storefront portal systems provide content monetization opportunities is through access-based models.

Leagues and federations typically license out the rights to live coverage, replays and highlights over a set period. Media owners can leverage storefront solutions to provide access to all the content a third-party broadcaster is entitled to, without the need to pay for specific clips.

At Dalet, we partner with Veritone, a leader in human-centered AI solutions, to provide slick, customer-facing storefronts. Dalet Flex’s media asset management and workflow ecosystem, combined with Veritone’s AI-powered Digital Media Hub, allows for frictionless curation and sale of valuable assets. Pricing can be set depending on the usage type, content and region.

Through Dalet and Veritone’s partnership, sports organizations can launch licensing storefronts for B2B transactions, providing broadcasters with access to cleared, indexed and metadata-rich video in a highly secure environment in seconds. The Dalet workflow engine then helps to power content distribution. Its robust API framework paired with cloud and hybrid deployments enables connection to all distribution channels. Content teams can therefore work with great agility to realize monetization opportunities.

Storefront Ecommerce

With storefront ecommerce models, sports organizations can create platforms akin to stock image and video sites, where media, marketing and commerce teams purchase video clips from the archive. In some instances, teams use the same functionality to provide fans with premium content access too. In-game footage, plus interviews, press conferences, and behind-the-scenes clips all suddenly become additional sources of revenue.

The MAM system easily provides the right access to controlled collections of clips, based on licensing agreements. All videos are tagged with accurate, AI-driven metadata, meaning customers can quickly find the footage they are looking for and purchase.

OTT and FAST

Streaming services are having a massive impact on sports, with live-streamed sporting events doubling in the US over the last six years. It’s no secret that streaming heavyweights like Apple TV and Netflix are keen to break into the major sports arena, while Amazon Prime’s forays into NFL in the US and Premier League Football in the UK have proved a success.

Over-the-top (OTT) distribution services and Free Ad-supported Streaming TV (FAST) platforms have opened up a whole world of new monetization avenues for rights holders.

OTT providers like ESPN+ and Dalet customer DAZN expand content delivery and reach beyond traditional broadcasting routes. Media owners are even creating subscription-powered platforms in their own right, such as the WWE and their WWE Network. MAM systems are powering many of these services, delivering content matched to user searches, with speed and accuracy.

This democratization of distribution is helping to free audiences from regional and scheduling constraints. More fresh content is being produced and broadcasted to a much wider global audience. For sports organizations, OTT is becoming a powerful tool to grow reach, influence and revenue.

FAST services, such as Tubi, XumoTM and the UK’s ITVx, offer free, ad-supported streaming. This platform format’s emergence has allowed streaming companies to create specialty networks. Broadcasters are increasingly launching channels focusing on a single sport or niche interest area.

For instance, DAZN recently launched a FAST service dedicated to women’s football. This is already generating large viewership figures and advertising revenue. Viewership of their Women’s Champions League channel grew 17% during the 2022/23 season, receiving 50 million views across 230 global territories. This led to DAZN collaborating with Visa on ‘The Visa FanZone’ for the knockout rounds of the 23/24 competition. The interactive online fan portal ran alongside video content and delivered 72m impressions for the brand.

Advertiser interest in these channels is quickly growing, particularly for live sports via OTT and FAST. Innovative picture-in-picture ads and QR code formats are driving business in the space.

As Jon Diament, head of advertising sales for Warner Bros. Discovery explained to the Hollywood Reporter: “You have a combination of live and VOD, all ad supported. So there are new elements for the sports marketplace, and advertisers love reaching new audiences on new platforms.”

Repurposing Archive Content

Existing content archives can be a goldmine for generating new material and if there’s one thing sports broadcasters have a lot of, it’s footage!

Pulling together a package of a golfer’s greatest shots or a highlight reel of the best track and field moments from the 1992 Olympic games was something that used to take a lot of time and effort. The process would usually involve dispersed team members scouring physical archives for footage across multiple locations.

Media-rich sports organizations can now use the power of AI-generated metadata to search for all clips in their archive that show a particular action or event. Say, for instance, a sports broadcaster wishes to create content around buzzer-beating 3 pointers from the NBA. With production-connected MAMs like Data Flex, producers are able to track down all last gasp, match-winning shots in seconds. This makes the formulation of clip shows, and even entire series made exclusively from archived footage, much easier to create.

This approach saves on production costs and creates new revenue opportunities through ad sales.

AI-assisted Ad Sales and Sponsorship

Not long ago, media libraries were unnavigable jungles of content, where finding a specific object or clip was a painstaking task. However, advances in MAM systems’ automated and AI-powered metadata tagging have changed things.

With Dalet Flex, it’s possible to search an entire media library in seconds using facial and object recognition. Users can track down all clips containing a specific person’s face, even if they are merely a passing by in the back of the shot.

AI capabilities are having a big impact on ad sales and sponsorship revenue in sports. For example, the NBA uses the technology to tag players, making clip-sourcing for sponsors much easier.

Football clubs are using similar methods to identify how often, and for how long, sponsor logos are shown on screen during a match. This is making it easier to sell lucrative shirt sponsorships and advertising hoarding positions, with screen time data being used to back up advertising effectiveness. Dalet Flex’s analytics and reporting functionality makes it easier than ever for our customers to run reports and relay information to their partners.

Ready to Start Monetizing Your Sports Content?

As the distribution channels continue to evolve and the opportunity to capture a global audience broadens, media-rich sports organizations must stay ahead of the curve. By leveraging advanced technologies and strategic partnerships, they can unlock new revenue streams and maximize the value of their content. With tools like Dalet Flex, the possibilities for sports content monetization are vast and continually evolving.

Want to find out more? Speak to a Dalet representative today!

The post Sports Content Monetization: 5 Ways Sports Organizations are Monetizing Video and Media Archives appeared first on Dalet.

The proliferation of social media and streaming platforms has completely changed how sports fans interact with the leagues they follow and the teams they support. Discussions of last night’s game are no longer confined to the office water cooler. Fan engagement has become big business in its own right, with dedicated supporters hungry to consume on and off-field content around the clock.

Direct-to-consumer video and over-the-top (OTT) media services are helping to unlock substantial revenue streams and open up new markets around the world. At the same time, TikTok, Instagram Reels and YouTube Shorts are making fans more accustomed to consuming bite-sized content. A recent survey by Deloitte claimed that the future of sports fandom could hinge on captivating Gen Z and Gen Alpha fans with personalized and interconnected digital experiences. These factors have made fast-paced content production integral to the success – and the bottom line – of sports organizations of all types.

For teams, and the leagues and federations they compete in, the creation of an efficient media workflow can mean the difference between a winning content strategy and the scoring of an own goal. Putting tenuous sports puns aside for one moment, teams, leagues, and federations have joined broadcasters in the need for robust, production-connected media asset management (MAM), distribution, and monetization systems that streamline and accelerate the game-to-fans content workflow.

With 2024’s sporting calendar packed to the brim, including the Summer Olympics and Paralympics in Paris (practically next door to Dalet HQ), how are sports organizations leveraging MAM solutions to accelerate their media workflows?

Ready, Set, Go: The End-to-End Sports Production Workflow

Before we start, let’s define the end-to-end sports production workflow. In essence, this covers everything from multistream ingest, transcoding, and content enrichment, all the way through to distribution, archive, and monetization.

For sports organizations that need to move fast, getting media into the production system at speed helps to accelerate all workflows.

While speed is paramount, quality is also key in delivering captivating experiences for fans. Solutions that enable the capture of rich content, that can then be transcoded, cut and distributed to multiple channels easily, are highly sought after.

The most savvy teams and organizations are focused on making processes faster and breaking down physical barriers for field teams. They are looking for remote and collaborative services to help ensure a flow of content from multiple sources and contributors without complexity. In addition, they need back-office processes that can automate useful metadata creation, packaging, and delivery to all digital outlets, at scale.

To help streamline processes, many sports organizations are looking to cloud-native MAM solutions with production capabilities, such as Dalet Flex. As we know, MAM and PAM solutions are converging to help deliver seamless media workflows. But which features specifically benefit sports firms and help to accelerate sports production workflows?

Live Elastic Ingest: Faster Content, From Kick-off

When it comes to live sports, capturing every moment from every angle is crucial. For a lot of organizations, matchday content is sourced from multiple sources and locations. This might include different camera crews, field journalists, partners, producers, and fans.

With so much live video to capture, it’s important to handle the volume and variety of sources, all while bringing in content with the rich metadata required to keep your library organized and efficient. This saves time and effort later down the line.

At Dalet, we developed Dalet InStream for this exact purpose. Dalet InStream seamlessly manages multicam, multifeed ingest to the cloud, as the action unfolds. This is a real time-saver, allowing editors to start working on live feeds while they’re still growing, producing edited clips in real time.

Dalet InStream’s flexibility and scalability is a major advantage. It can handle as many channels as required on a game day. With multiple feeds available — with or without graphics and various commentaries — every aspect of the live broadcast is captured and ready for the highlight reel. Channels can subsequently scale down to zero when there’s no action. This ensures no resources are wasted on off days.

One of London’s biggest soccer teams, Arsenal, uses Dalet Flex to offer their fans service well beyond the live match experience. Our custom solution delivers frictionless ingesting, processing, reviews and approvals, before content is seamlessly delivered to the club’s viewers via in-app highlights and social media.

“Video is critical to football. It’s all about the match, and specifically, it’s all about the highlights. They want to show their mates in the pub, see it on their mobile, watch it at home or on their desk at work.”

– John Dollin, Senior Product and Engineering Manager, Arsenal Football Club

Cloud and On-premises: Teamwork Makes the Dream Work

A lot of sports organizations require hybrid MAM solutions, particularly when niche technical equipment and high-res video formats combine with legacy systems. Take the case of Monumental Sports & Entertainment in Washington. The company owns and operates the NHL’s Washington Capitals, the Washington Wizards of the NBA and WNBA’s Washington Mystics team, amongst others.

The group needed a solution for its new full SMPTE 2110 broadcast facility which was a format that the legacy system was unable to ingest. Our on-premises ingest solution, Dalet Brio, was the answer. Dalet Brio is perfect for SDI and IP high-res formats like 4K and HDR, ensuring top-tier content capture.

Dalet InStream and Brio can be used in tandem to cover both cloud and on-premises ingest needs in a way that is both connected and centralized.

Chop and Change With Advanced Editing Capabilities

Editing could be described as the star playmaker in the sports production workflow, connecting content ingest, transcoding, and tagging with distribution and monetization.

For digital and social media professionals, editing functions that sit within production-connected MAM systems, such as Dalet Cut, are making it easy to engage fans with real-time highlights and key moments. Editorial teams are rapidly creating highlights from live streams or existing content inventory. These can be quickly published to all digital platforms at the touch of a button.

Production-connected systems also provide easy access to broadcast footage and archive clips for traditional broadcast and replay purposes. Tools, such as Dalet Xtend, seamlessly connect MAM systems with creative applications like Adobe Premiere Pro, making the creation of highlights and edited packages for live coverage far easier.

Editing tools are also having an impact away from back-office functions, affecting play closer to the pitch. With lightweight, web-based editors, coaching staff are whipping up highlight reels and tactical clips for halftime reviews and post-game analysis in record time. This is giving forward-thinking teams a competitive edge.

Transcoding At Speed For Pitch Perfect Distribution

Transcoding is the process of converting a video file from one format to another, making it compatible with various devices and platforms. This is an important part of the sports content production workflow, particularly when content needs to be adapted for broadcast, streaming, and social media clips simultaneously.

Standards conversions are very important in sports as well, particularly for frame rates and HDR. If a broadcast is shot in 60fps HDR, it may need to be converted to 30fps SDR for social media, or converted to 50fps for international distribution.

Once live content has been ingested, transcoding ensures it will look great on any device, from the biggest screens to the smallest.

Dalet Flex efficiently manages distribution to transcoders and encoders, ensuring high-quality content for fans, whether they’re watching on a smartphone, tablet, or TV. However, with Dalet InStream, producers can record both broadcast quality and proxy files at the same time, removing the need for time-consuming transcoding. This is a game changer for workflow acceleration.

Speed is important but so too is quality. Another of our proprietary solutions, Dalet AmberFin, has its own transcode engine that can be deployed on premises, in the cloud (or both) to deliver consistent high quality results. The scalability of the cloud allows users to ramp up their transcoding operation on game day and scale back down when it’s not in use.

Content Enrichment Through AI-Powered Metadata

Metadata creation is the unsung hero of efficient media management. More and more MAM solutions are using AI to supercharge the process. Sports organizations are capitalizing on these advancements.

In addition to typical content tagging for efficient retrieval later down the line, teams, and leagues are further enriching their sports content metadata through external match data providers and AI sources. With Dalet Flex, sports feeds from providers like Opta and Sports Radar can be integrated to enable a real-time data layer for key metrics like goals and possession stats. Our AI integrations take this further, enhancing content with even more metadata such as face, logo, and voice recognition. This allows users to find the exact moment they are looking for, with all elements in frame.

From here, all of this advanced metadata can be used to curate your edit bin, auto-generate highlights, and generate speech-to-text transcriptions, saving valuable time and money.

The End Goal: Distribution and Monetization

Getting content out to the right platforms is crucial to maximizing its value. Digital content has become a major revenue generator for the biggest teams in sports. Back to the world of soccer, the Financial Times reports that Spanish giants Real Madrid and Barcelona collectively garnered over 2.9 billion Instagram engagements in 2023, while Manchester City was able to grow its new WhatsApp channel to over 254 million members. Video content posted to this channel is now a major driver of traffic to the club’s £5/month streaming subscription service, City+.

Advanced production-connected MAM systems streamline distribution to archive and monetization platforms, ensuring content can start generating engagement and revenue quickly and efficiently. A great example of this workflow in real life is the partnership of Dalet and Veritone and the integration of Dalet Flex and Veritone’s AI-powered Digital Media Hub.

On the leagues and federations side of things, having sophisticated control over content rights is imperative. Organizations are utilizing MAM solutions to make sure users and partners can view or edit only the information that is relevant to them. Other use cases for this functionality includes presenting a subset of metadata to referees, coaching staff, production teams, league clubs, and OTT fans.

At Dalet, we help a leading international sports broadcaster deliver live football highlights within minutes to dozens of licensees worldwide. Using workflow automation within Dalet Flex, a complex process is simplified and streamlined to ensure service-level agreements are met, expanding the broadcaster’s revenue options.

Dalet and Veritone recently tackled the subject in the comprehensive webinar and Q&A, ‘Score Big: Unlocking the Power of Sports Media for Fan Engagement & Revenue Boosts’ which is available for you to take a shot at on-demand now!

Ready to Accelerate Your Sports Production Workflow?

With video content only becoming more powerful, more and more sports organizations are exploring the benefits of production-connected MAM solutions to their media production workflows. Here at Dalet, we’re leveraging Dalet Flex to increase agility, generate efficiency, and maximize content value for major sports-affiliated companies across the globe.

At the heart of Dalet Flex’s media workflow is its automated workflow engine. This powerful tool automates the entire production process, from ingest and editing to metadata enrichment and distribution. By streamlining these workflows, we ensure that sports content moves smoothly through the production pipeline, reducing time-to-air while enhancing overall efficiency.

If you think your team, league, federation or broadcaster could benefit from our production-connected MAM solutions for sports, get in touch with a Dalet representative today.

The post Sports Production: Accelerating Media Workflows for Teams, Leagues, Federations, and Broadcasters appeared first on Dalet.

Production budgets are being squeezed, ways of working are becoming more complex, and global, remote teams face more challenges than ever when it comes to collaborating effectively. This is driving a need for better collaboration tools across media workflows, and thus an increased demand for agile MAM systems with production capabilities.

At Dalet, we’ve responded to this change with the development of Dalet Flex, the world’s first production-connected MAM.

So, what exactly is a production-connected MAM and how does it help foster collaboration for creative teams in real terms?

A MAM That Serves User Needs

At the heart of Dalet Flex is FlexMAM, the main interface that serves as the gateway to your organization’s media assets. FlexMAM makes it easy to upload, organize and review assets, search for and update metadata, begin editing, export edit decision lists (EDLs), and trigger workflows.
Unlike traditional asset management systems that categorize files by folders, FlexMAM adopts a flexible data model with customizable taxonomies. Robust filtering and search capabilities are built in, ensuring that asset search and retrieval is as intuitive as it is frictionless. This approach encourages team members to explore and use assets more efficiently.

Improved Collaboration from Import to Archive

The platform offers a suite of web-based applications designed to streamline every stage of a typical media workflow. In addition to FlexMAM our core applications encourage collaboration in the following ways:

• FlexMOVE simplifies the import process, allowing users to upload content from various sources directly into Dalet Flex, supporting every file type.
• Dalet Cut provides editing capabilities, enabling users to work on videos directly within the web interface, enhancing collaboration between editors and producers.
• FlexREVIEW facilitates the review and approval process, allowing teams to provide feedback and make decisions swiftly.
• FlexTRACK offers a real-time overview of workflows, ensuring everyone involved is up-to-date with the progress of projects.
• FlexXTEND allows access to media libraries directly from NLEs such as Adobe Premiere Pro, enabling remote production workflows.
• FlexMOBILE allows users to work from anywhere with an easy-to-use application available on Android and iOS devices.
• FlexADMIN allows users and administrators to manage users, groups and workspaces in an account.

These applications are fully web-based. This ensures accessibility from anywhere, improving collaboration across different locations and time zones.

In addition, the wider Dalet ecosystem consists of a selection of tools that streamline the wider technical video production process. High-density ingest and playout, media conversion, real-time multilayer graphics and augmentation through AI are all taken care of by our suite of complementary products.

How This Enables Collaboration Across Media Workflows in Practice

In the past, MAM systems were seen as tools to support content managers and archivists.
With a production-connected MAM, the lives of individual users across the media workflow are made easier. What’s more, team members reap the benefits of features that encourage collaboration.
This is especially important as modern studios and production teams utilize hybrid working and remote collaboration. It’s unrealistic to expect all relevant stakeholders to sit within the same building at the same time. Effective delegation, providing feedback, changing creative direction, editing on the fly and meeting tight deadlines – these are all tasks that have become more challenging in recent years as a result.

Luckily, production-connected MAMs boast cloud-native features that help to simplify and automate processes, bringing colleagues and collaborators closer together… even when they’re split across cities, countries and continents.

So, how does this is bear fruit in practice:

1- Easy access for multiple users

Video production and media management is a group effort and production projects can be fluid. Freelancers often need to be brought onto projects and given access to the right media, often without much lead time.

Within a production-connected MAM like Dalet Flex, project owners can easily grant access to multiple users and set permissions accordingly.

Users, groups and workspaces can be created quickly, at the touch of a button, and it’s easy to add or remove members to and from groups and workspaces at speed.

When personnel changes or user permissions need to be adjusted, having a MAM that is able to react in real time is crucial.

Who benefits: Producer, Director, Project Lead

2- Collaborative editing on the fly

Dalet Cut further enhances collaborative efforts by enabling teams to work together on editing processes.

As a lightning-fast multimedia editing tool with native access to the full media library, users of all video editing skill levels can quickly edit and publish content from anywhere. Anyone with a web browser can begin editing and assembling a project, which can then be seamlessly handed over to another editor.
Versions of edited files with different aspect ratios for all playout scenarios can be quickly created and distributed to multiple platforms directly from the edit suite.

For more involved edits, there’s frictionless connection between Dalet Cut and advanced NLEs such as Premiere Pro. This enables a smooth transition when projects need to cross from MAM to the editing suite. Dalet Xtend allows Premier Pro users to access the same collection of media and edit lists, making it extra easy to pick things up where they were left.

Who Benefits: Editor, Producer, VFX, Colorist, Finisher

3- Faster asset retrieval via advanced search

Locating assets by metadata allows users to find exactly what they need without the typical hassle associated with large libraries.

Moreover, Dalet Flex’s taxonomy-based structure, along with technical filters, affords the ability to refine searches by characteristics such as asset type, frame rate, language, and more. Need to find all clips shot in 4:3, in German, with owned rights, that feature… elephants? No problem.

There is also the functionality to save and share searches. If a user has a detailed search request that they frequently use, they no longer need to repetitively type it in and apply relevant filters. Instead, the process can be saved and repeated at the click of a button. This action can also be shared with other users.

Faster, more efficient retrieval helps create time for more creativity and collaboration at other stages of the workflow.

Who benefits: Archivist, Ingest Manager, QC, Legal, Producer, Editor, Sales

4- Better curated media through collections

Central to Dalet Flex is the creation and management of collections. These serve as repositories for organized production assets. Collections can include assets, clips, and sub-collections, with customizable access and metadata settings.

They help production teams to better curate the media they work with.

For instance, collections help to simplify the process of bringing together a selection of assets to be later used in editorial.

The collection can be shared with other users, either to send them the finalized content selection or help contribute to the curation process further.

Who benefits: Producer, Editor

5- Simplified workflow orchestration and automation

Dalet Flex’s Workflow Designer turns the process of building workflows into a frictionless, drag-and-drop experience. Users can visually map out a project’s flow using a variety of “ingredients” like actions, resources, and scripts. They can then select and arrange these elements to design a perfect workflow. This can either be launched into action immediately or saved as a draft for later refinement.

Workflows can run manually, or even more efficiently through automation. Project leads can select specific sets of business rules and metadata properties, enabling complex workflows to run automatically.

This type of orchestration helps to bring about greater collaboration. It enables the correct people to receive content or notifications at the right steps of the workflow, keeping everyone involved informed and in sync.

Who benefits: Everyone working across the project

6- Streamlined review and approval processes

Dalet Flex Review streamlines the feedback and approval processes.

Team members can comment directly on assets, providing clear and actionable time-coded feedback that can be exported straight into editing software. This can be done anywhere, at any time, as long as the user is connected to the internet, and comments can be searched for across the media library.

Advanced workflows can be set up to trigger certain actions based on review sessions. For example, if a copyright concern crops up, an email can be automatically triggered for Legal to review.

This helps bring the right team members into the production process efficiently – only looping them in when needed.

Who Benefits: Producer, Editor, Director, Legal, QC, VFX, Colorist, Finisher

7- Improved archiving through metadata management

Dalet Flex integrates AI technologies to enhance natural language and visual content processing. This allows for efficient and detailed metadata generation. Users can therefore search for assets based on what is contained within shot, as well as what features within various audio tracks.

This turns content discovery from a laborious chore into a task that is second nature. Teams are able to work more harmoniously when the content they require is within easy reach.

Who benefits: Archivist, Ingest Manager, QC, Producer, Editor, Sales

8- Advanced integration with other systems and platforms

Even with a MAM as comprehensive as Dalet Flex, third party apps, programs, and systems will still likely be used across the production process. Dalet Flex’s capability to integrate with external systems through APIs means that it can seamlessly fit into existing workflows, connecting with traffic systems, task management software, and more.

This integration capability, coupled with automation features, streamlines operations, reducing manual work and allowing teams to focus on creative tasks.

Who Benefits: Producer, Editor, Project Lead

Get Ready to Boost Your Own Media Workflow Collaboration

By centralizing asset management, streamlining approval processes, and enabling real-time collaboration, Dalet Flex empowers you to produce high-quality content faster and more efficiently than ever before. Whether you’re managing a small team or coordinating large-scale media production, Dalet Flex’s adaptable and intuitive platform is built to help teams work better together, at every stage of the production process.

If you’re keen to hear more information about Dalet’s production-connected MAM services or are looking to increase collaboration in your own media workflows, get in touch with a Dalet representative today.

The post How Production-connected MAM Enables Collaborative Media Workflows appeared first on Dalet.

This convergence reflects the quickly evolving needs of the industry. In recent years a huge leap forward in technological capability has coincided with rising creative demands and shifting media consumption trends. This has all had a significant effect on how media businesses operate.

As a direct result, MAM systems are evolving to provide greater production functionality to users.

So, what is the nature of this change? What brought it on? And why is it that cloud-native MAMs have started to take on PAM features?

Asset Management: As It Was

Historically, PAM and MAM served distinct functions.

PAM was all about managing the media production process within a localized, on-premise environment. It facilitated collaborative work but limited it to a single location, where all media assets were stored on a central server, accessible only to those within the four walls of the business.

Conversely, MAM offered a centralized repository for all digital media files, offering easy access to finished content for users across an organization. It connected active workspaces with archives. Historically, this too took place mostly on premises.

Typically then, the intersection point between PAM and MAM was only once a project was complete.

However, several factors have prompted these systems to adopt features from each other. This has led to a convergence of PAM and MAM.

How the Evolution of Media and Production Has Prompted Change

Three recent media industry changes have accelerated demand for MAMs with greater production capabilities. This can be summarized as how people work, how people watch, and how it all happens.

1. How People Work: Creative Needs and Remote Access

The COVID-19 pandemic ushered in an exponential increase in the need for remote access, pushing the industry towards flexible work arrangements. A massive 92% of broadcasters now operate hybrid or fully remote working practices. Editorial and production teams need to collaborate effectively despite being geographically dispersed. This shift has necessitated access to media assets from anywhere, catering to new formats that demand higher bitrates and depth, adding to the complexity and volume of data managed remotely.

2. How People Watch: Consumption Trends

The way people consume media has changed too. 99% of US households now subscribe to at least one streaming service. There’s an increased demand for content, leading to higher volumes of media consumption and production. However, this surge doesn’t correspond with increased budgets for production companies. To maximize the investment in production assets, there’s a growing need to tap into archives to repurpose content. What’s more, global streaming platforms have opened up local markets to wider distribution deals. Creating new language versions of existing productions is a more common requirement. Content is less likely to ever be considered “finished” as a result.

3. How it Happens: Technology and Cloud Connectivity

The rise of cloud connectivity has been a key driver in blurring the lines between PAM and MAM. The adoption of cloud-native solutions allows for the storage and management of vast amounts of data more efficiently. Whilst a promise of the transformative effect of the cloud has been foreshadowed for decades, the technology is actually in use now. Cloud storage is being deployed to house petabytes of archives. This is a key driver in the blurring of MAM and PAM.

It should be noted that all three trends have been accelerated and exacerbated by recent economic changes. Higher inflation, market volatility, and general uncertainty brought about by major geopolitical events have led to a tightening of budgets across the board. Media companies are being forced to do more with less. Content repurposing and the development of additional monetization opportunities have become far greater necessities.

Convergence to Production-connected MAM

Today, what is being asked of PAM and MAM systems has almost become indistinct.

User requirements for both system types are converging. In response, we’ve developed a single, comprehensive asset management solution.

At Dalet, we refer to this as production-connected MAM. At its core, a production-connected MAM is a solution that manages content across the media supply chain, from acquisition to distribution.

This unified approach provides a central repository for all media assets, integrating production tools with archive environments. This facilitates the creation of content more efficiently, with accessibility from anywhere.

What this integration looks like:

• Production-Centric Media Library: A unified view into raw and finished media, enabling the connection and tracking of all content under one roof. This overlapping of previously distinct worlds significantly enhances productivity and insights.
• Insights and Efficiency: To avoid duplication and maximize existing content utilization, it’s now easier to identify which raw clips were used and in what context for any finished clip.
• Cost and Storage Monitoring: Cloud-native solutions offer lower total cost of ownership but require monitoring to prevent unexpected expenses. Modern MAM systems should provide detailed breakdowns of individual production costs, improving efficiency and decision-making as content demand grows.
• Comprehensive Ingest and Organization: Production-connected systems are format-agnostic, supporting a wide range of media types and facilitating automated workflows through proxy file creation, live ingest capabilities, and advanced media processing.
• Workflow Automation and Flexibility: The integration of MAM with Non-Linear Editing (NLE) systems and the implementation of workflow automation are core to the production-connected MAM concept. This not only simplifies the production process but also ensures greater mobility and efficiency, enabling rapid editing and rendering for multi-platform distribution.

A Use Case for Better Connecting MAM and PAM

One vertical where seamless, efficient workflow is increasingly important is sports broadcasting, where archival content plays a huge role in live transmission.

Fox Sports Australia recently approached us because its content wasn’t findable, it had disorganized metadata and its archives were not easily accessible.

Through the implementation of Dalet Flex, our production-connected MAM, we were able to build a centralized modern media library to provide ubiquitous access to content. We transported over 13,000 hours of live broadcast video to the cloud, where it became accessible to multiple teams across multiple sites. This provided the network’s production staff with powerful search tools that eased their content production pain points.

Ready to Streamline Your End-to-End Workflows?

The convergence of PAM and MAM represents a significant evolution for media organizations. At Dalet, we are leading the charge with Dalet Flex, our cloud-native, Production Media Asset Management solution.

Allowing our customers to make informed decisions and optimize their operations in an ever-changing media landscape is central to our thinking. By connecting not only to Dalet applications, but also to third-party systems through our robust API network, Flex sits at the core of any media operation.

This holistic approach not only streamlines the production process but also ensures that content creators can meet the growing demand for high-quality media with greater efficiency. To find out how Flex can integrate with your business, get in touch.

The post How Cloud-Native MAM is Adopting PAM Features for Seamless Media Workflows  appeared first on Dalet.

You’ve made a significant investment in capturing and creating engaging content. Now you need a well-thought-out strategy to maximize its potential. Enter monetization, the game-changer.

Monetization can be divided into two main categories: direct and indirect.

Let’s delve deeper.

Indirect Monetization – The Building Blocks

Indirect monetization means leveraging your existing content to enhance or even produce new content. This converts your archives into financial assets, saving or even eliminating content acquisition costs. Although you may not directly see this manifested as immediate revenue, this equates to true monetary value as it eliminates the need to purchase stock footage or shoot new content.

Consider a sports half-time show: incorporating clips and highlights from your archives to match ongoing discussions significantly enhances the viewing experience. In news production, it enables producers to create powerful stories that leverage archive stock on specific topics, such as a city’s evolution over time.

Direct Monetization – Generate New Revenue Streams

Direct monetization is the process of licensing or selling your content. One way can be by distributing finished content to consumers in a traditional TV, OTT or VOD format. A second, highly lucrative, revenue option is by licensing finished or raw content to other businesses through a digital storefront. This is the type of monetization that we will focus on for the rest of this blog.

The rise of digital storefronts allows businesses to create branded shopping experiences, with their content available for direct purchase. Customers can easily search to locate what they need, thanks to robust metadata, narrowing their searches to the exact section they require.

An additional use case is where portals provide licensees with access to the content they have purchased the rights to. A broadcaster, for example, may have paid for the rights to all of a league’s game replays and highlights for the year. So they leverage the storefront to access all the content they’re entitled to, without the need to pay for any specific clips.

Whereas storefronts present great revenue potential, they are only as good as the quality of their published content. Enter Dalet’s partnership with Veritone, which allows you to curate your most valuable assets through Dalet Flex’s powerful media management and Veritone’s AI-powered Digital Media Hub (“DMH”), featuring its commerce and monetization capabilities.

The joint offering enables a seamless workflow from content delivery through production, curation, packaging and distribution, empowering media, sports and entertainment organizations to monetize their digital media archives, while remaining in control of their content catalog.

By harnessing Dalet Flex’s versatile workflow engine and comprehensive metadata capabilities, media-rich organizations can decide exactly what is published to their store, and when. Business-driven automation monitors your entire archive, identifies suitable content and publishes it instantly, maximizing your store’s potential. This is key to monetizing content of all types and sizes, but particularly for sports and historical video archives.

Sports Content: the Need for Speed

Content monetization forms a crucial element of sports media workflows. In a world where sports rights are paramount, speed is the name of the game, with fans expecting swift delivery from the license holder. The faster your content reaches the storefront, the greater the revenue for you and your customers.

However, efficiency needs to go hand in hand with speed to stay ahead of the competition. The combination of Dalet Flex and Veritone’s DMH enables rapid delivery of proxies and metadata to your storefront, with your high-resolution content safely housed within your Dalet asset management environment.

Your customers can search, preview, and order their content through DMH, triggering the Dalet Flex workflow engine to automatically handle the request backstage which prepares and delivers the content based on the buyer’s requirements.

Uncover Hidden Treasures in Your Archives

The benefits of a storefront transcend sports distribution. Any company interested in licensing their content can now implement an effective direct monetization strategy. Be it a news organization or broadcaster licensing archives, or a studio leasing their shows to other businesses, a robust MAM and a modern storefront can unlock fresh revenue streams.

Our joint technology solution eliminates the need to duplicate data across siloed systems and brings increased value to any content owner. Dalet and Veritone share a common vision, committed to a long-term shared roadmap and outstanding customer service.

Whether you’re an existing Dalet Flex customer eyeing new revenue opportunities, or you’re in the market for a comprehensive solution that helps you manage and monetize your archives, the Dalet Flex and Veritone DMH integration is the answer.

The post Unlocking Revenue Streams: Monetizing Your Media Assets with Dalet and Veritone  appeared first on Dalet.

When content-related tasks involve manual processes and repetitive file conversion, an automated media asset management system can significantly streamline workflows, saving time and effort. Furthermore, limited file access and sharing can hamper collaboration and delay content creation, while the inability to track asset performance makes assessing content impact challenging.

Investing in a robust media asset management system addresses these challenges head-on, offering solutions that enhance content organization, collaboration, version control, compliance, and overall efficiency. By implementing a media asset management software, organizations can maximize the value of their media assets, improve productivity, and unlock the full potential of their creative endeavors. In the dynamic world of digital media, embracing media asset management is the key to unleashing boundless possibilities and ensuring a successful and thriving content management journey.

Overwhelmed by your growing media library and complex content workflows? Step into the future of media asset management with Dalet Flex. Sign up for a free consultation now and experience a seamless, scalable MAM platform tailored to your needs.

How to choose the best Media Asset Management software for your business

Choosing the optimal media asset management software is a pivotal decision with far-reaching implications for an organization’s content management and workflow efficiency. The selection process demands thoughtful consideration of essential factors that align with the organization’s unique requirements and aspirations. Amidst the array of options, focusing on these key considerations ensures a well-informed choice that sets the stage for seamless content organization, collaboration, and optimized productivity.

Foremost, scalability emerges as a fundamental element that should not be overlooked. As organizations evolve and their media libraries expand, a MAM solution’s ability to accommodate growing content volumes without compromising performance becomes indispensable. A scalable MAM empowers businesses to adapt effortlessly to changing needs, fostering a content management environment that thrives in the face of growth and innovation. Moreover, user-friendliness assumes a central role in the selection process, offering an intuitive interface and streamlined functionalities that facilitate swift adoption and mastery. 

An accessible and user-friendly MAM solution empowers team members to navigate the system with ease, maximizing their creative potential and reducing the learning curve for seamless integration into content workflows. Organizations prioritizing scalability and user-friendliness lay the foundation for a transformative content management journey that embraces growth, collaboration, and content excellence.

As important as scalability and ease of use are, they are far from the only factors to consider when selecting the right MAM. Here are 10 further essential factors to consider when choosing the most suitable Media Asset Management software for your organization:

1- Define Your Requirements:

Before evaluating MAM options, clearly define your organization’s specific needs and requirements. Consider factors such as the size of your media library, the types of media assets you handle, the number of users who will access the system, integration needs with other software, and any specific workflows you want to streamline.

2- Metadata Management:

Robust metadata management capabilities are crucial for efficient content discovery and retrieval. Look for a MAM system that allows for comprehensive metadata tagging, custom metadata fields, and advanced search capabilities to improve asset organization.

3- User-Friendly Interface:

A user-friendly interface is essential for quick adoption and ease of use among team members. Conduct user trials or demos to gauge the platform’s intuitiveness and usability for both technical and non-technical users.

4- Integration Capabilities:

Ensure that the MAM solution can seamlessly integrate with your existing software ecosystem, such as video editing tools, content management systems, or cloud storage platforms. Integration reduces manual processes and enhances workflow efficiency.

5- Format Support:

Verify that the MAM solution can handle a wide range of media formats and codecs. It should support common file types as well as emerging industry standards to accommodate various media asset types.

6- Security and Access Control:

Media assets can be sensitive, so robust security features are essential. Look for encryption, user authentication, role-based access control, and audit trails to protect your valuable media content.

7- Support and Training:

Consider the level of customer support provided by the MAM vendor. Ensure that they offer responsive technical support and resources to assist with implementation and training.

8- Analytics and Reporting:

Advanced analytics and reporting features help track asset performance, content engagement, and user activity. This data-driven insight can guide content strategy and decision-making.

9- Cost and Pricing Model:

Evaluate the total cost of ownership, including licensing fees, implementation costs, maintenance, and any additional charges for storage or user licenses. Consider if the pricing model aligns with your organization’s budget and requirements.

10- Vendor Reputation:

Research the reputation and track record of the MAM vendor. Look for customer reviews, case studies, and testimonials to gauge the scale of customers they deal with and satisfaction levels of existing users. 

Selecting the best media asset management solution requires careful consideration of your organization’s specific requirements, scalability, user-friendliness, integration capabilities, security, and support. By choosing the right media asset management software, you can optimize content management, enhance collaboration, and leverage the full potential of your media assets, ultimately driving success, delivering a high return on investment and reducing the total cost of ownership of your media content.

For a comprehensive understanding of each factor to consider when selecting a Media Asset Management system, delve into our detailed Step-by-Step Guide to Media Asset Management.

12 steps to Media Asset Management success

Once you have a media asset management software, or even if you’ve had one for some time but are looking for even more ROI, implementing some simple best practices for media asset management is essential. These 12 tips will help to ensure a streamlined and efficient workflow, maximize the value of digital media assets, and improve collaboration across the organization. 

1. Metadata Enrichment: Metadata plays a crucial role in media asset management. Ensure that all media assets are tagged with relevant and descriptive metadata, including titles, descriptions, keywords, categories, creation date, copyright information, and any other pertinent details. Consistent and comprehensive metadata facilitates quick and accurate asset search and retrieval.

2. Standardize Naming Conventions: Establish and enforce standardized naming conventions for media assets to maintain consistency and avoid confusion. A consistent naming structure makes it easier to identify and organize files logically.

3. Categorization and Tagging: Organize media assets into meaningful categories and use descriptive tags to classify them. Categorization and tagging help in creating intuitive asset structures and improve searchability.

4. Backup and Disaster Recovery: Regularly backup media assets to protect against data loss due to hardware failures, system crashes, or other unforeseen incidents. Implement a robust disaster recovery plan to ensure business continuity in case of data loss.

5. Version Control: Implement version control to keep track of changes made to media assets. This ensures that users always access and work with the latest versions of files, preventing data discrepancies.

6. User Permissions and Access Control: Implement role-based access control to restrict access to media assets based on user roles and responsibilities. This helps protect sensitive content and ensures that only authorized users can modify or distribute assets.

7. Automation: Utilize automation features to streamline repetitive tasks, such as file transcoding, format conversion, and content delivery. Automation saves time, reduces errors, and enhances overall workflow efficiency.

8. Integration with Existing Systems: Integrate the media asset management system with other tools and software used in the organization, such as video editing software, content management systems, and project management platforms. Seamless integration enhances workflow efficiency and data flow.

9. Asset Lifecycle Management: Manage the entire lifecycle of media assets, from ingestion to archival. Implement practices to review and update asset metadata regularly, retire assets when no longer needed, and ensure proper archiving for historical or regulatory purposes.

10. Regular Audits and Maintenance: Conduct regular audits to ensure the accuracy, consistency, and relevance of metadata. Periodic maintenance of the media asset management system helps optimize performance and ensures it meets evolving organizational needs.

11. Training and User Adoption: Provide comprehensive training to users on how to effectively use the media asset management system. Encourage user adoption through education, support, and showcasing the benefits of the MAM system.

12. Security Measures: Implement robust security measures to protect media assets from unauthorized access, data breaches, and cyber threats. This includes encryption, user authentication, and monitoring access logs.

By implementing these best practices, organizations can optimize their media asset management workflows, improve collaboration among team members, enhance content discovery and reuse, ensure compliance with copyright and licensing requirements, and ultimately maximize the value of their video content. A well-organized and efficiently managed media asset management system is a valuable asset for any organization dealing with digital media content.

Media Asset Management with Dalet Flex

Key amongst an industry-leading list of core features and benefits, Dalet Flex’s user-friendly workflow engine makes it a standout choice in the media asset management landscape. The unparalleled flexibility of the workflow engine allows it to cater to the unique needs and preferences of any organization, ensuring a seamless alignment with existing processes. This adaptability optimizes content creation and distribution like never before, empowering video teams to work more efficiently and effectively with their media assets.

Whether it’s customizing workflows, integrating with other tools, or tailoring the system to specific requirements, Dalet Flex provides the freedom for organizations to tailor their media asset management experience to suit their individual workflows and content strategies. This level of flexibility sets Dalet Flex apart as a truly versatile and adaptive solution in the ever-evolving world of media asset management.

With a proven track record and comprehensive solutions covering the entire content lifecycle, Dalet offers robust features like metadata management, version control, and advanced search capabilities. Its seamless integration with third-party tools, scalability, and customization options ensure a tailored fit for organizations. Dalet’s analytics, customer support, and industry expertise further cement its position as a trusted choice for optimizing media workflows and maximizing the value of digital media assets.

It’s not all about the software though. Dalet stands out in the industry as a top choice for media asset management because of our global, expert team of dedicated video workflow specialists and their wealth of knowledge that elevates our customers’ experience beyond the platform, there’s also;

1- A Proven Track Record:

Dalet has a strong reputation in the media industry, with numerous successful implementations worldwide. Its solutions have been adopted by major broadcasters, production companies, and content distributors, attesting to the effectiveness and reliability of Dalet’s MAM offerings.

2- Customer Support and Training:

Dalet offers excellent customer support and training resources to assist organizations during implementation and throughout their usage of the MAM system. Their responsive support team ensures a smooth onboarding experience and provides ongoing assistance when needed.

3- Industry Expertise:

With over 35 years of experience in the media technology industry, Dalet understands the unique challenges and requirements of media asset management. Our solutions are designed to address these specific needs, making them a trusted choice for media organizations.

Managing media assets with Dalet Flex provides organizations with a feature-rich, scalable, and user-friendly MAM solution. Our comprehensive suite of solutions, seamless integration capabilities, customization options, and excellent customer support make it the top choice for optimizing media workflows, enhancing collaboration, and maximizing the value of digital media assets. Get in touch with a Dalet specialist today.

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These challenges underscore the critical importance of adopting robust media supply chain management strategies and tools. Let’s explore the key challenges faced by organizations in managing a media supply chain and the transformative impact of adopting robust solutions.

Can a media supply chain platform improve ROI? Can it truly boost revenue generation? Go from chaos to intelligence with your media supply chain. Sign up for a free consultation with a Dalet expert.

Challenges of Managing the Media Supply Chain

1. Inefficient Workflows 

Manual and disjointed workflows can lead to inefficiencies, bottlenecks, and missed opportunities. Content creation, editing, and distribution can be time-consuming and error-prone without automation and streamlined processes. 

2. Disorganized Content 

With the sheer volume of multimedia assets being generated, disorganization can quickly become a stumbling block. Media files scattered across different storage systems, folders, and devices can hinder efficient retrieval, leading to delays, duplicated efforts, and frustration among content creators and distribution teams. 

3. Version Control 

Maintaining accurate and up-to-date versions of media assets is a challenge. Teams working on content often create multiple iterations, and without a robust version control system, it becomes difficult to track changes, leading to confusion and potentially using outdated assets. 

4. Lack of Visibility 

Without real-time visibility into the media supply chain, decision-making becomes less informed. Inefficient tracking of content usage, performance, and engagement can hinder the ability to make data-driven adjustments to content strategies. 

5. Multi-Platform Distribution 

The explosion of digital platforms and devices requires content to be tailored and optimized for various channels. Adapting content to different formats, resolutions, and requirements for broadcasting, streaming, social media, and websites can be resource-intensive. 

6. Content Security and Rights Management 

Media content often comes with complex usage rights and licensing agreements. Ensuring that content is used in compliance with legal and contractual obligations while safeguarding against unauthorized distribution is a significant challenge. 

7. Rapid Content Turnaround 

In industries like news, where content needs to be delivered in real time, managing the rapid production and distribution of media assets can be challenging. Quick turnarounds require efficient workflows and collaboration tools. 

8. Audience Engagement 

Engaging audiences across different platforms and demographics requires creating diverse and compelling content. Ensuring that content resonates with various segments of the audience and fosters engagement is a continuous challenge. 

9. Monetization and Revenue Generation 

Identifying and capitalizing on revenue opportunities, such as pay-per-view events, subscription models, and advertising, requires effective monetization strategies and accurate tracking of content performance. 

10. Technology Integration 

Integrating various platforms, tools, and systems, such as content management systems, editing software, analytics platforms, and distribution networks, can be complex. Ensuring seamless communication and data exchange between these systems is essential. 

11. Evolving Technologies 

The media landscape is constantly evolving, with new technologies and platforms emerging. Staying up to date with the latest trends and adapting to technological changes while maintaining operational efficiency is a continuous challenge. 

12. Quality Control 

Ensuring consistent quality across different content formats and platforms is essential for maintaining the reputation of the organization. However, without proper quality control processes, variations in content quality can arise. 

Addressing these challenges requires a comprehensive approach to media supply chain management, including the adoption of an advanced, modern media supply chain platform. By leveraging technology to streamline workflows, enhance collaboration, and gain insights into content performance, organizations can overcome these challenges and thrive in the dynamic and ever-evolving world of media content creation and distribution. 

The ROI of a Media Supply Chain Platform

Effectively managing your media supply chain is not only crucial for significant returns on investment (ROI) but also for achieving time savings. Media supply chain management improves ROI by optimizing workflows, reducing operational costs, enhancing content quality, and enabling data-driven decision-making. By delivering engaging content efficiently, organizations can attract larger audiences, leading to increased monetization opportunities. 

Implementing a media supply chain platform can result in cost savings by reducing manual labor, minimizing errors, optimizing resource allocation, and streamlining content distribution. These efficiencies lead to decreased production and operational costs. 

Moreover, the timeline for ROI depends on factors such as the size of your organization, the volume of content produced, and your monetization strategies. Many organizations start seeing improvements in efficiency and engagement shortly after implementing the platform. 

A media supply chain platform saves time for content creators by automating manual tasks, such as asset tagging, version control, and content distribution. This automation frees up content creators’ time, allowing them to focus on more creative and value-added tasks. 

Furthermore, it can reduce content production timelines by streamlining workflows, automating repetitive tasks, and enabling collaborative editing. This accelerates the content creation process from ideation to distribution. It centralizes content management and distribution, making it easier to publish to multiple platforms simultaneously. This efficiency ensures that content reaches the intended audience promptly, enhancing engagement. It also facilitates faster content localization by providing tools to manage and track translations, adaptations, and regional variations. This ensures that localized content can be produced and distributed efficiently. 

In conclusion, organizations seeking time-saving insights can rely on a media supply chain platform, featuring robust analytics to track content performance, audience engagement, and workflow efficiency. These tools not only identify bottlenecks but also present opportunities for impactful optimizations. Streamlined collaboration features in a media supply chain platform enable team members to work together seamlessly, reducing communication delays and eliminating the need for manual coordination. This leads to faster content creation and distribution.  

Selecting the best media supply chain management platform is a critical decision that can redefine your organization’s content creation and distribution strategies. Explore our comprehensive guide on how to choose the best Media Supply Chain platform to make the right choice.

Empowering Success Through Media Supply Chain Mastery

When every pixel weaves narratives and every frame tells a story, the role of the media supply chain emerges as the unsung hero behind the scenes. As our thirst for multimedia experiences surges, the intricate dance of content creation, distribution, and engagement unfolds seamlessly, thanks to the orchestration of media supply chain platforms like Dalet Flex. 

Recognizing the juncture at which your organization stands, poised to embrace these tools is both a strategic imperative and a transformative opportunity. When content overload threatens to drown your resources, when workflows meander through bottlenecks, or when collaboration is hindered by geographical divides, the stage is set for media supply chain management tools to take the spotlight. 

Imagine a future where asset retrieval becomes an instantaneous affair, where tailored content gracefully conquers platforms, where real-time insights guide your narrative, and where compliance complexities are tamed. This isn’t an illusion, but a reality sculpted by the dexterity of media supply chain management and automation tools. As audience expectations soar, revenue horizons expand, and the canvas of content grows, these tools remain your steadfast allies, scaling alongside your ambitions and ensuring that operational efficiency remains unwavering. 

Amid the plethora of options, Dalet Flex stands as the vanguard of media supply chain management solutions. Its magic isn’t merely in transforming challenges into triumphs; it’s in reshaping the way you approach content orchestration. With Dalet Flex, you’re not just managing a supply chain; you’re navigating a symphony of streamlined efficiency, enriched collaboration, enhanced content quality, and empowered engagement. 

Embrace a modern, efficient media supply chain and embark on a transformative journey. Request a demo of Dalet Flex today and witness the convergence of content mastery and audience resonance. 

The post How to Increase Your ROI with a Media Supply Chain Platform appeared first on Dalet.

Is your content’s potential getting lost in the complexity of your media supply chain? Dalet Flex offers an end-to-end solution that amplifies your content’s reach and impact. Contact our team and witness how we transform your challenges into efficient workflows.

What is the Media Supply Chain? 

This concept has gained immense importance in recent times due to the widespread proliferation of multimedia content across diverse platforms. Efficient management of media assets has become increasingly crucial in ensuring seamless production, distribution, and consumption of content. 

One organization’s media supply chain can look vastly different to another’s. There is no ‘one size fits all’ solution, but there are some commonalities in the stages that content needs to move through, each playing a crucial role in the process, that many media supply chains include: 

1. Content Creation: The supply chain begins with the creation of media content. This can include video production, audio recording, graphic design, and written content. Creative professionals, such as filmmakers, journalists, photographers, and musicians, generate these assets. 

2. Content Ingest: The entry point for raw media assets entering the production process. It involves the collection, acquisition, and initial processing of various media assets—ranging from video and audio files to metadata and supplementary content. This phase sets the foundation for the entire content lifecycle, ensuring that the incoming media is organized, formatted, and tagged appropriately for efficient management and downstream workflows. Successful content ingest lays the groundwork for smooth editing, production, and distribution, enabling seamless collaboration among creators and facilitating the delivery of high-quality content across multiple platforms. 

3. Editing and Post-Production: Once the initial content is created, it often undergoes editing and post-production processes. This stage involves refining and enhancing the raw materials to create a polished and engaging final product.  

4. Metadata Management: Metadata, or data about data, is essential in the media supply chain. It includes information such as titles, descriptions, keywords, copyright details, and creation dates. Intelligently managed metadata, both technical and editorial enhances asset discoverability and context.  

5. Content Storage and Management: Media assets are stored in centralized repositories or distributed across various storage systems. A well-organized content management system ensures assets are easily accessible and secure.  

6. Asset Retrieval and Distribution: When needed, media assets are retrieved and prepared for distribution. This involves tasks like transcoding, format conversion, versioning, and packaging to ensure compatibility with different platforms and devices.  

7. Multi-Platform Distribution: Media content is distributed across various channels and platforms, including broadcast television, streaming services, social media, websites, and more. Distribution strategies may differ based on the target audience and platform requirements.  

8. Audience Engagement and Analytics: Once content is distributed, audience engagement and interaction are tracked through analytics. This data informs content creators and distributors about the success of their content and helps refine future strategies.  

9. Monetization and Revenue Generation: The media supply chain also drives strategies for monetizing media assets. This could include advertising revenue, subscription models, pay-per-view, licensing, and other monetization methods.  

The media supply chain operates as the backbone of streamlined content creation and distribution processes, underscoring its pivotal role in boosting efficiency. However, its significance extends well beyond operational speed, encompassing several critical dimensions. 

Content Unleashed: Effective media supply chain management ensures that every ounce of creative effort is maximally leveraged. By strategically repurposing and utilizing media assets, organizations extract exceptional value and attain a substantial return on investment. This facet underscores the supply chain’s ability to transform content from mere creation to a renewable resource, amplifying its impact across platforms.  

Quality Empowered: The media supply chain’s meticulous orchestration plays a profound role in maintaining consistency across diverse platforms. Through vigilant version control and tailored deliveries, it nurtures a unified brand experience, cultivating trust and credibility among audiences and acts as a sentinel, guarding against discrepancies and ensuring that the right content graces the right platforms, bolstering the resonance of the content.  

Beyond Adaptability: A hallmark of the media supply chain lies in its adaptability. It epitomizes flexibility by seamlessly tailoring workflows to various distribution requirements and the ever-evolving preferences of audiences and delivery requirements for new platforms This trait enables organizations to navigate the dynamic currents of the media landscape effortlessly, adjusting strategies to stay in harmony with shifting tides.  

In essence, the media supply chain serves as a comprehensive ecosystem orchestrating the entire lifecycle of media content. Beyond its operational prowess, it encapsulates the essence of modern media dynamics, offering the tools necessary to not only meet but excel in the face of contemporary challenges. From optimizing workflows to enriching audience interactions and capitalizing on multifaceted opportunities, the media supply chain emerges as an indispensable catalyst for triumph in today’s ever-transforming multimedia arena. 

Who requires Media Supply Chain Management Solutions? 

As the demand for content transcends industries, the scope of those who benefit from robust media supply chain software expands as well. From media and entertainment moguls seeking to captivate global audiences, to professional sports teams craving to immortalize their heroic moments and engage fans, the need for streamlined content processes is universal.  

Imagine a sports team seamlessly coordinating the capture, editing, and distribution of thrilling match highlights across various platforms. Media supply chain software becomes the playbook that ensures each play is executed flawlessly, enhancing fan engagement and brand loyalty. Whether you’re a content owner, broadcaster, educator, advertiser, or any entity that leverages multimedia, it unlocks new levels of creativity and efficiency. 

Media supply chain software addresses the unique challenges of handling multimedia assets in a fast-paced and interconnected world. Let’s explore in more detail who can benefit from using media supply chain software:  

1. Media and Entertainment Companies: From film studios to television networks, media and entertainment companies are at the heart of content creation. They produce a diverse range of media, including movies, TV shows, documentaries, and more. Media supply chain software helps them manage the entire content lifecycle, from pre-production to post-production, and ensures smooth distribution to theatres, broadcasters, streaming platforms, and other outlets.  

2. Broadcasters and TV Networks: Broadcasters deliver content to mass audiences via traditional television channels or digital platforms. They rely on media supply chain software to schedule, manage, and distribute programming, ensuring that shows, commercials, and live events reach viewers seamlessly and on time.  

3. Production Houses: Independent production houses and studios create content on behalf of various clients, ranging from commercials and corporate videos to web series and short films. Media supply chain software helps streamline their workflows, ensuring efficient collaboration between creative teams, timely deliveries, and satisfied clients.  

4. Advertising and Marketing Agencies: Advertisers and marketers generate multimedia content for branding, promotion, and advertising campaigns. Media supply chain software aids in managing diverse assets, facilitating collaboration between teams, and ensuring that marketing materials are effectively distributed across different channels.  

5. Sports Federations, Leagues and Teams: In the world of sports, media supply chain software plays a pivotal role. Professional sports teams utilize the software to manage the creation, distribution, and engagement of multimedia content, enhancing fan experiences, optimizing workflows, and maximizing revenue opportunities.  

Any organization or individual involved in producing, managing, or distributing media content at scale can benefit from media supply chain software. It empowers them to navigate the complexities of the modern media ecosystem, optimize their workflows, enhance collaboration, and ultimately deliver high-quality content to the right audience across various platforms.  

Signs that your organization needs Media Supply Chain Management & Automation Tools 

How do you know if your organization is ready to harness the transformative potential of media supply chain management tools? It begins with recognizing the signs: content overload, collaboration challenges, outdated workflows, and the desire to elevate content quality and engagement.

Media supply chain management tools act as the catalysts that optimize workflows, streamline collaboration, elevate content delivery, and provide valuable insights to steer your content strategy in the right direction.  

But how do you know if your organization could benefit from these tools? Here are key indicators that suggest it’s time to consider adopting media supply chain management tools:  

1. Content Overload: If your organization produces a substantial volume of media content, ranging from videos and images to audio recordings and documents, keeping track of these assets manually can quickly become overwhelming. Media supply chain management tools provide a structured way to organize, categorize, and retrieve your assets efficiently.  
2. Inefficient Workflows: Are your content creation and distribution workflows riddled with bottlenecks, manual processes, and unnecessary delays? Media supply chain management tools automate and optimize manual and laborious workflows, reducing human intervention and the possibility of human error and accelerating the entire content lifecycle.  
3. Collaboration Challenges: If your teams struggle with seamless collaboration, especially when team members are spread across various locations, media supply chain management tools offer features that facilitate remote collaboration, allowing multiple stakeholders to access and work on assets simultaneously.  
4. Difficulty in Asset Retrieval: When searching for specific media assets becomes a time-consuming and frustrating task, media supply chain management tools with robust search and metadata capabilities can drastically improve asset retrieval speed and accuracy.  
5. Multiple Platforms and Channels: Are you distributing content across diverse platforms such as broadcast, streaming services, social media, and websites? Media supply chain management tools can help you customize and optimize content for different platforms, ensuring a consistent and engaging experience for your audience.  
6. Lack of Insights: Without real-time analytics and data-driven insights, understanding how your content performs and engages your audience becomes challenging. Media supply chain management tools provide valuable insights that inform content strategies and decision-making.  
7. Compliance and Rights Management: If your organization struggles with tracking usage rights, licensing agreements, and copyright compliance for media assets, media supply chain management tools can help enforce proper rights management and reduce the risk of legal issues.  
8. Growing Audience Expectations: As audience expectations for high-quality and relevant content continue to rise, media supply chain management tools empower you to create, curate, and deliver content that resonates with your target audience.  
9. Monetization Opportunities: If you’re exploring new revenue streams, such as subscription models, pay-per-view events, or advertising, media supply chain management tools can aid in tracking and maximizing monetization opportunities.  
10. Time-Consuming Editing and Version Control: Managing multiple versions of media assets for editing, approvals, and distribution can be complex. Media supply chain management tools offer version control features that streamline this process and ensure everyone is working with the latest version.  
11. Complex Distribution Networks: If your content needs to reach a global audience through various distribution networks, media supply chain management tools simplify the distribution process, ensuring that the right content is delivered to the right platforms at the right time.  
12. Organizational Growth: As your organization expands, the volume and complexity of media content may increase. Media supply chain management tools scale with your growth, ensuring that your content processes remain efficient and effective.  

If any of these challenges resonate with your organization, it’s a strong indicator that you could benefit from media supply chain management tools. These tools offer a comprehensive solution to the complexities of modern media content management, enabling you to optimize workflows, enhance collaboration, improve content quality, and deliver exceptional experiences to your audience across various platforms.  

How to choose the best solution  

Choosing the best media supply chain management solution is a pivotal decision that requires careful consideration. The solution must align with your organization’s unique needs, and offer comprehensive features, scalability, user-friendliness, and seamless integrations with your existing tools. It’s a quest for a partner that empowers you to navigate the complexities of content creation and distribution with finesse.  

With various options available in the market, it’s important to carefully evaluate your needs and consider a range of factors before making a choice. Here’s a comprehensive guide on how to choose the best media supply chain management solution:  

Begin by identifying your organization’s specific requirements and pain points.

Consider factors such as the volume of content you produce, your distribution channels, collaboration needs, and future growth projections. Look for a solution that offers a comprehensive set of features tailored to media supply chain management. Key features may include asset organization, automated workflows, metadata management, collaboration tools, analytics, rights management, and distribution capabilities.  

Choose a solution that can scale with your organization’s growth and adapt to changing content demands.

It should be flexible enough to accommodate new formats, platforms, and technologies as they emerge. Consider whether the solution offers customization options to tailor workflows, metadata fields, and user roles to your organization’s specific needs and ensure that the chosen solution can integrate seamlessly with your existing tools and systems, such as content creation software, editing platforms, analytics tools, and distribution networks. Smooth integration streamlines workflows and reduces data silos.  

 A user-friendly interface is essential for efficient adoption and usage by your team.

The solution should have an intuitive design that allows users to easily navigate, upload, search, and manage assets. Look for collaborative features that enable team members to work together seamlessly, regardless of their geographic location. Cloud-based solutions offer accessibility and collaboration advantages, allowing remote teams to contribute effectively.  

Ensure that the solution meets stringent security standards to protect your media assets.

It should support compliance with data protection regulations, copyright laws, and usage rights. The ability to track content performance, audience engagement, and other relevant metrics is also crucial. Choose a solution that provides robust analytics and reporting features to inform your content strategies.  

Research the vendor’s reputation in the industry.

Read reviews, testimonials, and case studies to gauge the experiences of other organizations. Also, consider the level of customer support and training offered by the vendor. Request references from the vendor and inquire about similar organizations that have successfully implemented the solution. Case studies can provide valuable insights into real-world use cases.  

Request a trial or demo of the solution to experience its features firsthand.

This allows you to assess its usability, functionality, and how well it aligns with your organization’s needs and will help evaluate the total cost of ownership, including licensing fees, implementation costs, training expenses, and potential customization charges. Consider both short-term and long-term costs.  

Choose a solution that embraces innovation and stays ahead of industry trends.

Look for vendors that regularly update their software to incorporate new features and technologies. Ultimately, the solution should align with your organization’s overarching goals, whether they involve enhancing audience engagement, optimizing workflows, expanding revenue streams, or all the above.  

By meticulously evaluating these factors and conducting thorough research, you can confidently select a media supply chain management solution that empowers your organization to navigate the complexities of modern content creation and distribution, enhance collaboration, and unlock new opportunities with your media content. 

Experience MSC Expertise  

With over three decades of industry leadership, Dalet brings proven expertise, a unified platform, comprehensive features, scalability, and a commitment to innovation. Our media supply chain solution, Dalet Flex, offers a transformative experience that empowers creators, editors, producers, and organizations to orchestrate content with precision and engage audiences with immersive experiences. Here’s why you should consider managing your media supply chain with Dalet:  

1. Proven Expertise: Dalet boasts a legacy of over two decades in the media industry, earning a reputation for its deep expertise and innovation. Their solutions are trusted by leading media and entertainment companies, broadcasters, sports organizations, and content creators around the world.  

2. Unified Platform: Dalet offers a unified platform that covers the entire media supply chain, from content creation and management to distribution and engagement. This integrated approach ensures seamless collaboration, reduces data silos, and enhances overall efficiency.  

3. Comprehensive Features: Dalet provides a rich set of features tailored to the unique needs of media supply chain management. These include metadata management, automated workflows, asset versioning, content localization, multi-platform distribution, analytics, rights management, and more. 

4. Scalability and Flexibility: Dalet’s solutions are designed to scale with your organization’s growth and adapt to evolving content demands. Whether you’re a small production house or a global broadcasting network, Dalet can accommodate your needs and help you stay competitive.  

5. Streamlined Collaboration: Dalet facilitates seamless collaboration among teams, regardless of their geographical locations. Its cloud-based solutions enable remote teams to work together effectively, enhancing productivity and creativity.  

6. Enhanced User Experience: Dalet’s user-friendly interfaces empower your team to navigate and manage media assets effortlessly. Intuitive dashboards, easy-to-use search tools, and customizable workflows contribute to a positive user experience. 

7. Analytics and Insights: Make data-driven decisions with Dalet’s robust analytics and reporting capabilities. Gain insights into content performance, audience engagement, and consumption patterns, allowing you to refine your content strategies for maximum impact.  

8. Future-Proof Technology: Dalet stays at the forefront of technological advancements, ensuring that its solutions are equipped to handle emerging industry trends. By choosing Dalet, you’re investing in a solution that is ready for the challenges of tomorrow.  

9. Industry Recognition: Dalet’s contributions to the media industry have garnered recognition from prestigious organizations and awards. Our commitment to innovation and excellence is reflected in the accolades they’ve received. Leading media organizations, broadcasters, and sports teams worldwide have chosen Dalet as their preferred media supply chain management solution, demonstrating its credibility and effectiveness in the field.  

10. Customer Support and Training: Dalet is dedicated to providing excellent customer support and comprehensive training to help you maximize the benefits of their solutions. Their experienced team is there to assist you every step of the way.  

Managing your media supply chain with Dalet offers a host of benefits, ranging from streamlined workflows and enhanced collaboration to data-driven decision-making and future-readiness. Dalet’s comprehensive solutions, industry expertise, and commitment to innovation make it a compelling choice for organizations seeking to optimize their content creation, distribution, and engagement processes in today’s rapidly evolving media landscape. 

Dalet Flex stands at the vanguard of media supply chain management solutions. Its magic isn’t merely in transforming challenges into triumphs; it’s in reshaping the way you approach content operations. With Dalet Flex, you’re managing a media supply chain of streamlined efficiency, enriched collaboration, enhanced content quality, and empowered engagement.  

Embrace a modern, efficient media supply chain and embark on a transformative journey. Download our Guide to learn how to master your supply chain operations; or request a demo of Dalet Flex today and witness the convergence of content mastery and audience resonance. 

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Here’s a comprehensive overview of media archive management, highlighting its benefits, discussing the challenges involved, and offering actionable tips on how to leverage your media archive effectively.

What is Media Archive Management?

Media archive management involves the systematic organization, storage, and retrieval of various types of media assets, including videos, audio files, and related content. It encompasses tasks such as metadata tagging, file storage, content preservation, and efficient retrieval of assets when needed.  

The goal of media archive management is to ensure that media assets are securely stored, easily accessible, and can be efficiently repurposed for future use and monetization. 

Who Needs Media Archive Management? 

Media archive management is indispensable across a wide range of industries and organizations. Here are some specific sectors that greatly benefit from implementing robust media archive management systems: 

• Media and Entertainment: 

From production houses and film studios to television networks and streaming platforms, the media and entertainment industry handles massive volumes of media content. Effective media archive management allows these organizations to access and repurpose content easily for new projects, re-releases, or licensing opportunities reducing the Total Cost of Ownership (TCO) of their content. It also facilitates efficient collaboration among teams working on different projects. 

• Broadcasting and Journalism: 

News agencies, broadcasters, and journalism organizations heavily rely on media archive management to maintain a vast library of news footage, interviews, reports, and documentaries to access today and in the future. Media archive systems help journalists and editors quickly retrieve relevant footage for news stories, analyze historical trends, and create compelling visual content. Additionally, media archive management ensures compliance with copyright regulations and licensing requirements. 

• Advertising and Marketing: 

Advertising agencies, marketing departments, and branding companies work with a wide range of media assets, including images, videos, audio files, logos, and campaign materials. Effective media archive management streamlines the process of organizing and accessing these assets, ensuring consistent branding, quick content retrieval for campaigns, and efficient collaboration between creative teams and clients. 

• Education and E-Learning: 

Educational institutions, e-learning platforms, and training organizations deal with a vast array of multimedia content, such as lecture videos, training modules, interactive presentations, and educational resources. Properly managed media archives facilitate easy access to relevant content for educators, students, and learners, enabling personalized and engaging learning experiences. 

• Government and Public Sector: 

Government agencies, public institutions, and archives often deal with large amounts of media content, including historical documents, photographs, audio recordings, and videos. Media archive management ensures the preservation, organization, and accessibility of important cultural and historical assets. This allows researchers, historians, and the general public to access valuable information, fostering transparency and supporting educational initiatives. 

• Corporate Enterprises: 

Large corporations across various industries can benefit from media archive management to efficiently store and manage marketing assets, brand assets, training videos, corporate communications, and product documentation. Having a centralized media archive system enables easy sharing, version control, and collaboration among different teams and departments. 

The Challenges of Managing Media Archives 

Managing media archives comes with its own set of challenges. Some common issues include: 

a) Volume and Variety: The sheer volume and diversity of media assets can pose challenges in managing media archives. With the exponential growth of digital media content, organizations accumulate vast amounts of files in different formats, resolutions, and metadata structures. This variety makes it challenging to ensure consistent organization, standardization, and efficient retrieval of assets. 

b) Storage and Infrastructure: Media files, especially high-resolution videos, and images, can consume significant storage space. Managing storage infrastructure and implementing scalable solutions to accommodate growing archives can be complex and costly. Additionally, organizations need to consider backup and disaster recovery strategies to protect valuable media assets from loss or damage. 

c) Metadata and Tagging: Metadata plays a crucial role in media archive management as it provides essential information about each asset, including title, description, keywords, date, creator, usage rights, and more based on the specific needs of your business. Consistently and accurately tagging media files with metadata is time-consuming but crucial for effective searchability and retrieval. Ensuring that metadata is entered consistently and following established standards is vital for efficient management.

d) Access and Permissions: Media archives often involve multiple stakeholders, including content creators, editors, marketers, clients, and external partners. Managing access permissions and controlling user roles and permissions to ensure appropriate access to specific assets can be challenging. Organizations need to implement robust access control mechanisms to protect sensitive content while enabling collaboration and efficient sharing. 

e) Preservation and Longevity: Media archives often include valuable historical or cultural assets that require long-term preservation. Technological obsolescence, file format changes, and degradation over time can pose risks to the integrity and accessibility of media files. Implementing preservation strategies, such as format migration, regular backups, and metadata preservation, is crucial to ensure the longevity and usability of media archives. 

What are the best practices? 

Once the challenges have been identified and strategies implemented, the next operational objective is to leverage media archive management effectively to maximize content value and reduce TCO. It’s not a linear path, but following these best practices will ensure robust media archive hygiene: 

Define a Clear data model: Establish a well-defined organizational structure for your media archive, including taxonomies, metadata standards, and naming conventions. This structure should align with your organization’s workflows and enable efficient search and retrieval of assets. 

Implement Robust Metadata Tagging: Consistently tag media assets with relevant and accurate metadata using standardized schemas and keywords to facilitate searchability. Harness automation to extract and concatenate all possible metadata sources into a centralized repository. Consider further enriching with automated metadata extraction tools and AI-based tagging solutions to streamline the process. 

Utilize Advanced Search and Retrieval Capabilities: Implement a robust search and retrieval system that enables users to find assets based on various criteria, such as keywords, file types, dates, and usage rights. Incorporate advanced search features like facial recognition or object detection for efficient asset discovery. 

Embrace Cloud Storage and Backup Solutions: Leverage cloud storage platforms for scalable and cost-effective storage of media assets. Implement regular backups to safeguard against data loss or corruption. Consider redundant storage solutions and disaster recovery mechanisms to ensure business continuity. 

Implement Automation and AI Solutions: Consider leveraging automation and AI technologies to streamline media archive management. Automation tools can help with tasks such as metadata extraction, file organization, and bulk tagging, reducing manual effort and increasing efficiency. AI-powered solutions can assist in content analysis, automatic categorization, and intelligent search capabilities. 

Enable Collaboration and Sharing: Implement collaboration features that enable seamless sharing and collaboration on media assets. This can include functionalities such as commenting, annotations, version tracking, and approval workflows. Collaborative platforms allow teams to work together efficiently, share feedback, and maintain a centralized repository of asset-related discussions. 

Monitor and Analyze Usage Metrics: Track and analyze usage metrics to gain insights into how media assets are being utilized within your organization. Understanding which assets are frequently accessed, modified, or shared can help in optimizing your archive management strategies. It can also provide valuable insights into user preferences and content trends. 

Establish Access Controls and Permissions: Implement a granular access control system to control user permissions and restrict access to sensitive content. Define user roles and permissions based on job functions and responsibilities. Regularly review and update access permissions to reflect organizational changes. 

Implement Version Control and Collaboration Tools: Use version control mechanisms to track revisions and changes to media assets. Implement collaboration tools that facilitate efficient teamwork, feedback, and approval processes. Consider integrating project management systems for streamlined workflows. 

Plan for Preservation and Future-Proofing: Develop a preservation strategy to ensure the long-term integrity and accessibility of media archives. Regularly assess and update file formats to prevent technological obsolescence. Consider migrating files to new formats to ensure future usability and compatibility with hardware. It’s also worth assessing the storage of files; Will you keep them on-premises, in the cloud, or a hybrid environment. 

By following these best practices and leveraging suitable tools and technologies, organizations can effectively manage their media archives, streamline workflows, and maximize the value of their media assets. 

How to know if Your Media Archives Solution is Obsolete?  

To evaluate your current media archive solution, key indicators will help you determine if it’s time to consider upgrading to a more efficient, feature-rich, and future-proof solution that addresses your organization’s needs and ensures smooth operations in today’s digital content landscape: 

a) Inadequate Search Results: If it feels like finding specific media assets is taking forever or worse yet not yielding the desired results, it might be a sign that your archive solution isn’t optimized with today’s modern search and filtering tools. 

b) Slow Retrieval time: Finding your assets is one thing, quickly and easily accessing them is another. Delays in accessing media files from various storage tiers can hinder productivity and disrupt critical workflows, leading to frustration and decreased efficiency. 

c) Inefficient Metadata Management: If your current system lacks user-friendly metadata management capabilities or requires manual input for every asset, it’s probably time to consider an upgrade. Efficient metadata management is essential for organizing and categorizing media assets effectively. If your solution falls short in this aspect, it can result in inconsistencies, inaccuracies, and difficulties in locating and accessing the right assets when needed. 

d) Limited Collaboration and Sharing: Collaboration and seamless sharing of media assets are vital for effective teamwork and streamlined workflows. If your current solution doesn’t support seamless collaboration and easy sharing of media assets across teams or departments, it could hinder productivity and create inefficient workflows. In today’s interconnected work environments, it’s essential to have a media archive solution that enables collaborative editing, real-time feedback, and easy sharing of assets, allowing teams to work together seamlessly. 

e) Outdated Technology and Compatibility Issues: As technology advances rapidly, media file formats and storage requirements evolve. If your current media archive solution struggles with compatibility issues or fails to support emerging media formats, it may be a clear sign of obsolescence. Outdated technology can limit your ability to work with modern media files, leading to compatibility errors, loss of data integrity, and difficulties in integrating with other software applications within your organization’s ecosystem. 

f) Lack of Scalability: The volume of media assets continues to grow exponentially, and your media archive solution should be able to scale accordingly. If your current solution lacks scalability, you may encounter storage limitations and face challenges in managing the increasing number of assets. A scalable media archive solution, with object-based storage ensures that your organization can handle the growing volume of media assets efficiently, without compromising performance or incurring excessive costs. 

g) Inadequate Security and Data Protection: Media assets often contain valuable and sensitive content, making security and data protection crucial considerations. If your current solution lacks robust security measures, such as access controls, encryption, multi-factor authentication, and backups, it exposes your organization to potential data breaches, unauthorized access, and loss of critical media assets. Inadequate security not only puts your organization at risk but also undermines trust and credibility with your stakeholders. 

Key Features of a Media Archive Solution 

To make the most of your media archive management and ensure its effectiveness, here are 10 core features and functionalities required to optimize your workflows, content value, and, importantly, futureproof archive for years to come: 

Centralized and Scalable System: Implement a centralized media asset management system that can handle your growing volume of assets and can easily scale to accommodate future needs. 

Metadata Standardization: Establish a standardized metadata schema and apply consistent metadata tagging across all assets. This will make searching for and discovering assets a breeze. 

Automation and AI Integration: Embrace automation and artificial intelligence technologies to streamline your workflows including metadata tagging, content recognition, and asset categorization. This will save you valuable time and effort. 

Backup and Disaster Recovery: Manage your various storage tiering options of individual media assets, ideally through a metadata-driven, rule-based, automated process, and have a solid disaster recovery plan in place to protect them from potential loss or damage. 

Access Control and Permissions: Implement proper access control and permissions management to ensure that only authorized personnel can access and modify media assets. This will help protect sensitive content and maintain data integrity. 

Version Control: Keep track of changes, revisions, and updates to media assets by maintaining version control. This ensures that you’re always working with the most up-to-date and accurate versions of your assets. 

Regular Maintenance and Clean-up Workflows: Automate regular maintenance tasks, such as checking file integrity, removing duplicates or outdated assets, and optimizing storage resources. This will keep your media archive organized, improve search efficiency, and reduce storage costs. 

User Training and Documentation: Provide comprehensive training to your team on media archive management processes, best practices, and how to properly use the media asset management system. Clear documentation and guidelines ensure that everyone understands their roles and responsibilities in managing the archive. 

Integration with Existing Workflows: Integrate the media archive management system with your existing workflows and software applications. This will improve efficiency by allowing for seamless collaboration and preventing duplication of effort. 

SaaS-based Options: We’ve mentioned how quickly the digital landscape has changed a few times already; one thing’s for certain and that’s it’ll change again soon. SaaS offerings allow you to streamline your operational costs and scale up and down as needed. Always stay up-to-date and ahead of the curve (and your competition) with the latest features, workflows, integrations, and releases while optimizing your TCO. 

By following these ten steps, you’ll optimize your media archive management processes, enhance productivity, and maximize the value of your media assets. It ensures that your media archive is well-organized, easily accessible, and contributes to efficient workflows across your organization. 

How to Choose the Best Media Archive Solution 

We could easily say ‘Just get in touch!’ here, or even point you in the direction of our comprehensive Customers page to look at all the success stories, but being objective, when choosing a media archive solution, keep the following factors in mind: 

a) Functionality: Assess the features and capabilities of the solution, such as metadata management, search functionality, integration with existing systems, and support for different media file formats. 

b) Scalability: Ensure that the solution can accommodate your organization’s current storage capacity and user access needs, as well as future growth. 

c) User Experience: Evaluate the interface and usability of the solution to ensure that it’s intuitive and user-friendly for your team members. 

d) Support and Training: Consider the level of customer support and training provided by the solution provider to ensure smooth implementation and ongoing assistance. 

e) Expertise and Stature: Assess the provider’s experience and track record in delivering media archive management solutions. Ensure the provider has a clear roadmap, strong team, and financial solidity. 

Dalet is a leading provider of media asset management software that offers numerous benefits for effective media archive management. Dalet Flex is a comprehensive solution that addresses the challenges of managing media archives, including powerful metadata management, scalable storage options, AI-powered automation, and seamless integration with various media production workflows. With Dalet Flex, organizations can streamline their media archive management processes, enhance collaboration, and improve overall operational efficiency. 

Top 5 Media Archive Management FAQs: 

1. Q: Can media archive management be beneficial for small organizations? 

  A: Absolutely! Media archive management systems offer numerous benefits for small organizations as well. While the volume of media assets may be smaller compared to larger enterprises, the need for efficient organization, accessibility, and utilization of media assets remains the same. Implementing a media archive management system allows small organizations to effectively categorize and store their media assets, making it easier to locate and retrieve specific files when needed. It also helps streamline workflows, enhance collaboration, and ensure that valuable media assets are properly preserved and utilized, regardless of the organization’s size. 

2. Q: Is Dalet suitable for cloud-based and hybrid environment media archive management? 

  A: Yes, Dalet offers cloud-based and hybrid environment solutions specifically designed for efficient media archive management. Embracing cloud-based media archive management provides organizations with numerous advantages. Dalet’s solution offers flexibility, allowing users to access and manage their media archives remotely from anywhere with an internet connection. The cloud environment also ensures scalability, enabling organizations to easily accommodate growing storage needs without investing in additional hardware infrastructure. Furthermore, Dalet’s cloud-based solution provides enhanced security measures, data redundancy, and backup options, ensuring the safety and preservation of valuable media assets. Cloud-based media archive management with Dalet enables organizations to leverage the benefits of modern technology while optimizing their media workflows and ensuring seamless collaboration across teams, regardless of geographical location. 

3. Q: How can media archive management improve content reuse and repurposing? 

  A: Effective media archive management plays a crucial role in facilitating content reuse and repurposing. By implementing a robust media archive management system, organizations can easily store, categorize, and retrieve their media assets. This streamlined accessibility enables content creators and editors to quickly locate relevant files, repurpose existing content for new projects, or create compilations with ease. Media archive management systems often include features like metadata tagging, allowing users to assign descriptive information to assets, making it easier to search and identify suitable content for reuse. By maximizing the value of existing media assets through efficient management, organizations can save time and resources while ensuring consistent branding and messaging across different platforms and projects. 

4. Q: What are the potential cost savings associated with media archive management? 

  A: Media archive management can lead to significant cost savings for organizations in several ways. With a well-structured media archive, organizations can avoid duplication of efforts and unnecessary expenditures on recreating or repurchasing media assets that already exist within their archives. Efficient organization and categorization of assets help teams locate and utilize the right media files without wasting time and resources on searching or recreating content. Additionally, implementing a media archive management system can reduce total operating expenses by optimizing required resources and storage costs. Whether it’s through a full SaaS offering or harnessing the cloud there are many ways to optimize your storage tiering and expenses. By centralizing media assets and implementing best practices for media archive management, organizations can effectively reduce costs associated with content creation, storage, and retrieval all while increasing revenue potential 

5. Q: How does media archive management support compliance and legal requirements? 

  A: Compliance with legal and regulatory requirements is of utmost importance, especially when dealing with media assets. Media archive management systems provide essential features to support compliance efforts. For instance, robust metadata management allows organizations to track and manage usage rights, copyright information, and licensing agreements associated with media assets. This ensures that content usage remains within legal boundaries and prevents unauthorized or improper use of copyrighted materials. Additionally, media archive management systems often offer access control and permissions management, enabling organizations to define user roles, access levels, and restrictions to comply with privacy regulations and data protection laws. These features not only help organizations meet legal requirements but also provide an audit trail and accountability in case of any compliance-related issues or inquiries. 

These questions from our customers shed light on the benefits of media archive management in terms of content reuse, cost savings, and compliance with legal and regulatory requirements. By implementing effective media archive management practices, organizations can harness the full potential of their media assets while ensuring legal compliance and cost-effective operations. Dalet’s cloud-based solution for media archive management can provide valuable insights and facilitate improved productivity, streamlined workflows, and enhanced accessibility to media assets. 

So, why is media archive management business-critical today?  

Efficient media archive management is crucial in today’s content-driven world, where organizations deal with an overwhelming volume of digital assets. By implementing the right media archive management solution, such as Dalet Flex, organizations can overcome the challenges associated with organizing, storing, and retrieving media assets. Following best practices and leveraging advanced technologies, it’s now possible to streamline workflows, enhance collaboration, and maximize the value of media archives.  

Embrace the power of media archive management to unlock the true potential of your organization’s media assets. 

To learn more about how you can revolutionize your media archive management, check out our brand-new eBook Unlocking the Value of Your Archives, or contact our team to schedule a personalized demonstration. We’re here to help you optimize your media archive management and unleash the full potential of your media assets. 

The post What is Media Archive Management and How to Make the Most out of it? appeared first on Dalet.

The news industry has been through significant changes over the past century. The dominance of television news has been undeniable in the last 65 years; no other mass communication medium has effectively challenged the power of watching news on a TV screen… until recently.

In 2020, a study indicated that, for the first time in history, people were consuming more content on the internet through laptops, tablets, and phones than on a TV screen. This was reiterated in a 2023 study which concluded that people spend almost double the time on digital media compared with traditional media.

A massive shift

The shifts in consumption and hybrid work dramatically affected how news content needs to be produced. Traditionally, storytelling revolved around the rundown for the TV newscast. Digital teams would have to wait until the TV packages were assembled before preparing the stories slated for social media and digital platforms.

This can no longer be.

Digital and specifically social media is typically where audiences go first for their news update. Storytelling for digital platforms demands its own style, format and tone, with an immediacy that will not wait for the TV newscast. Tying the newsroom to the rundown is not a viable strategy. Digital news workflows need to be story-centric and require modern, digital-native tools that empower journalists to deliver impactful stories quickly across all platforms.

Let’s get digital!

Using the right tools for digital-first thinking has become essential for any news organization to not only survive, but to thrive.

With decades of experience serving the needs of the news production industry, we designed Dalet Pyramid which combines the power of story dashboards, assignments, production and distribution tools in a single environment. This highly collaborative platform allows journalists to produce digital-native content for their specific audiences. Digital teams can access source content, plan, produce and publish stories specifically for each digital and social media platform, never having to wait for the TV newscast.

The Dalet Pyramid Planner brings deep collaboration between digital and broadcast teams: digital producers and social media specialists can access stories, rundowns and assets across all the teams and locations. This level of visibility allows digital teams to maximize resources, avoid duplications and increase productivity. You can learn more about Dalet Pyramid’s Centralized Planning in this Quick Cuts episode.

Bring your story to life

After planning and enriching the future story, news creators will use Dalet Cut, our cloud-native, web-based video editing tool, seamlessly integrated within Dalet Pyramid. It provides all the capabilities reporters, producers and editors need to create content-rich video stories, fast!

In addition to transitions, effects, digital graphics, text-on-screen, automatic caption generation, and multiplatform delivery features, Dalet Cut enables users to access scripts, story angles, and media directly from within, making the editing workflow highly efficient. Dalet Cut also offers seamless third-party integrations, for example with the live graphics platform Singular.live.

The tool leverages the rest of the Dalet newsroom ecosystem, including AI service platform Dalet Media Cortex which delivers automatic metadata indexing, speech-to-text transcription, object recognition, and more. This makes Dalet Cut a unique media editor for collaboration, quick turnaround, and compelling video creation for all audiences on all platforms.

Newsrooms using Adobe® Premiere® Pro will benefit from Dalet Xtend, which enables editors to access all of the same content in Dalet Cut within Premiere Pro, including proxy editing and rendering in the cloud.

Find out more about Dalet Cut in this blog post, and how it won Product of the Year Award at NAB 2023.

Release your story!

So your story is produced, edited and ready to hit the (digital) press… Dalet Pyramid provides out-of-the-box, intuitive integration with Twitter, Facebook, YouTube and more. Content Management Systems (CMS) can also be integrated via the API, so you can package and publish to every platform natively.

Easy!

Ready?

The pressure is on to deliver news stories to digital outlets first, while still looking after your TV audiences. You now need to deliver that same story in different formats and flavors to meet the needs of each consumption platform. With Dalet Pyramid, you can empower digital teams to produce their content from the moment the story breaks while collaborating with the broadcast team.

Request a demo and learn more about how Dalet Pyramid can transform your newsroom production workflows.

The post News production in the digital era appeared first on Dalet.

Let me tell you a bit more about the four SaaS solutions, underpinned by the proven Dalet Flex Media Logistics Platform and Dalet Pyramid News modules.

Faster News Production and Delivery

Despite constant changes, one aspect of broadcasting news has never changed: the need to keep your audience watching, wherever they are. And in today’s competitive landscape you need to effectively track viewer engagement for the best possible advertising and/or subscription metrics.

News production and distribution used to be primarily focused on TV broadcasts. Today, with a new social media platform emerging and trending every other week, there’s no single premier medium for audiences to consume news content. Global connectivity and mobile access enable news to spread at breakneck speed, so you need to produce and distribute platform- and device-agnostic news content every minute!

This is not only a technology challenge, but news delivery needs to also take into account the context around who’s consuming your news, where and how. Above all, news organizations need to understand that they don’t control newscasting anymore – the audience does. Anyone holding a smartphone is now a potential newscaster, so it is time to rethink how news is made, with journalists being able to produce content that works across all platforms – sometimes through, or together with, their audience.

With Dalet’s cloud-native and Storytelling 360 ethos, delivered through our newsroom solution, Dalet Pyramid, all that programming, integration and metrics design has been done for you. News professionals can work anytime, anywhere, with an intuitive web-based user interface that manages all aspects of your story from a single screen, including mobile devices: ingest, news gathering, archive mining, story assignments, rough cuts and voice over – all while collaborating with other team members. Dalet Pyramid empowers you to break down the newsroom’s walls and deliver to audiences everywhere quickly and efficiently, leveraging cloud-native, scalable and elastic infrastructure.

Streamlined Production Asset Management

The days where production teams, and their Production Asset Management (PAM) tools, were totally separate from the enterprise Media asset Management (MAM) solution, should be long gone. Running separate technology and work streams for production and other content teams is highly inefficient and time consuming. And yet, this model is still deeply rooted across media companies and teams.

Issues around file compatibility, transfer bottlenecks, metadata errors and more, slow down your ability to deliver content quickly and efficiently to multiple platforms. It’s time to implement a smarter way to arrange your production and sharing environment.

Dalet Flex provides a robust solution that integrates and orchestrates production and media asset management, from content acquisition to post-production and distribution, including archive. Creative teams can access content from anywhere through the web, their preferred NLE or mobile application. Storage is greatly optimized – eliminating the need to duplicate assets – and costs can be monitored across multiple projects​. All this with a wide range of 3rd party integrations that remove the barriers between production and the rest of your operation.

Powerful media supply chain packaging and distribution

The Media & Entertainment industry today is all about revenue and cost of operations – only the most profitable will survive. Clearly understanding your media supply chain, including cost-per-asset, has become essential. For example, packaging a show or movie has a fixed cost, but if you have to create 300 versions for global distribution, your profit can very quickly vaporize. What was once a very intangible value needs to now be clearly quantified for individual line items.

These are just some of the elements that are required to run a superior media supply chain operation, which Dalet Flex can enable. From its inception, the platform was designed to easily break down and track each step within a production and distribution workflow, down to the asset level. It is easy to report on production, post-production and distribution costs and, thanks to its cloud-native architecture, internal stakeholders and external partners can access specific functions, given the correct access rights. You can now increase the agility of your operations and meet growing demands while reducing costs with Dalet’s Media Supply Chain solution.

Modern Archive Management and Monetization

If your organization has been in the media business for some time, it’s likely that a number of workflows and systems are still shackled to the legacies of the analog TV era. Assets stored on hard drives and removable discs made for operating systems that don’t exist anymore, in many cases still on magnetic videotape and 35mm film!

Repurposing and monetizing content by letting partners easily access and use it can sometimes cost more money than it’s worth.This is often due to siloed operations and disparate standards, both internally and between partner companies. Even after implementing cloud computing, migrating archived content to the cloud has been a hit-and-miss proposition. What’s more, simply sending huge media files to sit on a cloud computing service can potentially cost as much or more than just leaving them on a server in the corner of your production office.

And with the need to reduce business costs, scaling down operations, including storage, makes financial sense. How do you cost-effectively store media assets in the cloud? How do you identify the specific assets you need to share? How do you repurpose old content for a new language or the hearing-impaired?

At Dalet we believe we have the answers: make your production, storage and distribution hubs one and the same. Let the flexibility and smart management of the cloud store only what you need as business fluctuates. Dalet Flex for Archives and Monetization delivers all that and more.

With Dalet’s Archiving solutions, you’ll be able to migrate all your disparate archives into a single, intelligent, centralized media library​. Find, reuse and monetize years of existing library material and reduce costs through operational efficiencies.

Missed NAB? Would you like to review key trends and innovations from the show? Join us on a virtual post-NAB event to learn more about how Dalet’s solutions and expertise can help your business thrive in today’s competitive M&E landscape.

The post Need Efficient Workflows? We Have a Solution for That appeared first on Dalet.

For many organizations, this has accelerated the transition to cloud-based media workflows solutions, which provide ways to address remote access challenges. But they do not come without technical trade-offs and associated business transformations can prove difficult.

The good news is that this switch does not have to be a definite decision between cloud vs on-premises: hybrid media workflows models can offer a more gradual transition path.

The Cloud Question

When considering a migration to cloud solutions, several key benefits are usually at the center of discussions. For Dalet Flex systems, we have found that cloud deployments bring great value to our customers especially regarding:

• Elasticity: Media Workflows can require considerable processing power, especially when working with heavy production formats (e.g. Image Sequences). With auto-scaling capabilities based on Kubernetes, Flex can ensure cloud resources are made available when you need them, without generating extra costs when they are not used.

• Removing network bottlenecks: if a significant part of your workforce is accessing your system from remote locations, assessing cloud vs on-premises hosting solutions is key. Hosting this system on-premises can require high network performances. Host this system in the cloud and part of this network pressure will be redirected accordingly.

• Disaster Recovery: with numerous options available to deploy systems and back-up options in different datacenters and regions, disaster recovery is a key concern that the cloud helps address – and at a lower cost when coupled with auto-scaling functionality.

However, such benefits do not come without their own challenges that can complicate the strategic approach to either cloud or on-premises solutions. When it comes to media workflows, they are often linked to:

• Performance: part of your workforce, especially editors, may require access to heavy high-resolution media files. Accessing those files through an internet connection can prove difficult and impact the user experience.

• Egress costs: cloud providers traditionally charge a fee based on the volume of data read or downloaded from their data center. Solutions must be optimized to reduce those fees that can otherwise add up to significant bills.

• Leveraging existing infrastructure: if you already have an on-premises solution to orchestrate your media workflows, you probably cannot afford to let the underlying infrastructure investment go to waste. If elasticity is a key strength of cloud deployments, relying on your existing infrastructure to provide a resources baseline can be a good approach.

Cloud vs. On-premises Media Workflows: The Hybrid Answer

Hybrid deployments do not require a strict cloud vs on-premises solution decision. With some components on-premises and others in the cloud, can allow you to get the best of both worlds. When it comes to Dalet Flex hybrid solutions, we can distinguish two main categories: multisite deployments and distributed deployments.

The Multisite Model

In a hybrid multisite architecture two Dalet Flex sites are deployed: one on premises, and one in the cloud. Each instance is a full Flex site, able to run independently from the other. We then deploy a Replication Gateway, in charge of replicating content and configuration between those sites. The result is two identical Flex sites, but able to run independently if required.

Several business requirements can lead us to advise a Flex multisite design – amongst them we often encounter:

• Disaster Recovery: one great benefit of such architecture is the ability for each site to run independently, even if its sibling cannot be reached. For instance, if the connection between the cloud and your facilities is interrupted ,users working on your local network will still be able to connect to your on-premises site, while users working from home will still be able to connect to the cloud site – and an automated synchronization will occur when connections are restored.

• Users spread around the globe: we work with a number of broadcasters whose workforce is spread over large geographical areas – sometimes across oceans. In such scenarios, opting for either a cloud or on-premises solution can become problematic. Users far from the physical location of an on-premises Flex site will encounter issues to get a smooth experience (even if only due to physical constraints such as latency). A multisite design can answer this concern.

• Getting started with cloud: a multisite approach can also be a step towards a gradual transition to cloud-based solutions. You can imagine a first step with a cloud Flex system used only for DR purposes or for people working from home, and see this site gradually grow along with new business needs, or as you progressively reduce your Flex on-premises infrastructure.

This is only the tip of the iceberg: the flexibility of our tools governing exchanges and jobs management between sites allows us to further tailor the architecture to your business requirements, even in more complex scenarios:

• Replication policies allow you to define rules narrowing down replication to selected assets and/or configuration items.

• The Jobs Remote Engine service allows you to trigger jobs on your remote cloud site from your local site.

If you are interested in better understanding how a multisite Flex deployment could help you, contact us!

The Distributed Model

You have probably guessed the main downside of multisite deployments: costs. Running multiple full Flex sites will result in a larger technical footprint than a single-site deployment.

Depending on your business requirements, spreading the components of a single Flex site between the cloud and your premises, a distributed architecture can offer an interesting alternative that allows for more flexibility compared to an exclusive cloud or on-premises solution.

The design of a distributed Dalet Flex architecture begins with the deployment of a Dalet Flex instance either on-premises or in the cloud. When it comes to supporting cloud infrastructure providers, Dalet Flex works on Amazon Web Services, Google Cloud Platform, Microsoft Azure and Alibaba Cloud, making it one of the most open and integrated media workflows solutions in the market. Once the initial deployment is in place, we will leverage Flex’s microservices architecture to implement some specific services in additional locations.

Let me give you a use case to make this clearer…

The On-premises Satellite

So, you’ve decided to migrate your content supply chain to a cloud infrastructure. This could be a business-driven decision, to reduce upfront investments and transition to OpEx and subscriptions costs, or a technical decision to accommodate for the increasing number of users working remotely, be it from home or other locations.

This, however, often brings new challenges, especially for production workflows where you may be ingesting large high-resolution files on premises, pre-existing tools deployed in your local infrastructure (QC, transcoding, editing…). Storing such files in the cloud may not be your best option: in addition to performance issues, egress costs (billed by most cloud providers when content stored in the cloud is read by external systems) can be prohibitive.

So you really need to get the best of both! Do consider the following architecture:

• The Dalet Flex Core is in the cloud. This includes databases, storage for proxy files and all the applications that power both the front-end and APIs.

• Your production storage will remain on premises, together with limited computing power running the specific Dalet Flex micro-services that manage high-resolution files and create proxy versions sent to the cloud, so that users can search and preview content in FlexMAM.

The microservices deployed on premises will be fully integrated into the cloud-hosted Flex Core, and can be driven with Flex’s workflow engine just as if they were cloud-hosted too! This hybrid deployment is typically implemented to manage the on-premises content lifecycle, together with smart archiving processes.

Alternatively, you may want to leverage cloud-based artificial intelligence services, like Dalet Media Cortex on the cloud-based proxy files, and trigger specific actions (e.g. archive, task allocation, transcoding….) on the corresponding on-premises high-res content.

All in all, the fact that microservices are spread across different cloud and on-premises locations is transparent for both Dalet Flex and your end users.

What’s the Catch?

When considering a distributed deployment, you should keep in mind that solid and secure cloud connectivity for the on-premises services to connect to the cloud instance is a must.

In addition, whereas in a multisite deployment on premises and cloud services can run independently, this is not the case in a distributed deployment. If a network outage interrupts the connectivity between the on-premises site and the cloud, local users will not be able to access FlexMAM and on-premises services will not be driven by the workflow engine as expected.

To mitigate such risks, we can work with you on Disaster Recovery workflows to keep you working during a possible outage. Of course, such DR transition would be smoother in a multisite architecture which brings additional redundancy, but at a higher cost.

Another point to consider is the need to access high-resolution content from remote locations, for example when video editors need to work from home. An option is edit on the proxy, and render on the local on-premises site… but if editing on the high-res content is required, this will increase the load on the internet connection that serves your premises.

And so… to Cloud or not to Cloud?

If you are pondering over the technical design of your current, or next, media workflows solution, the choice between on premises or cloud is not mutually exclusive. Hybrid solutions provide a gradual transition path to the cloud, be tailored to your business and technical requirements, and optimize your costs. All options come with benefits and trade-offs, which we have briefly summarized in this blog post.

If you’re ready to dive deeper, the Dalet engineering team can help you explore best practices and recommend an approach that meets your business priorities and technical constraints. To find out more about how Dalet Flex can transform your media workflows, get in touch.

The post Hybrid Media Workflows: Cloud vs. On-premises – Why Not Both?  appeared first on Dalet.